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Top 5 Conversion Optimisation tools (and what to do with them!)
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ElisaDBI - Digital Business Intelligence
Top 5 CRO Tools for Improving Site Performance
A little about me
•@conversion_guru
•Working in digital for 7
years
•Founder of Conversion
Thursday in the UK
•Blogger for the Telegraph
•Founder of Elisa DBI in
the UK
Conversion Conference
Understand why
Find what
isn’t workingBuild a business
case for change
Test & implement
hypotheses
@conversion_guru
•Underpinning strategy
based on your business
model
•High degree of
customisation
•The right skills to turn data
into insights & change
• (not your SEO team)
•Buy in from leadership
within the business
• Integration with other
digital touch-points@conversion_guru
• Import data from any
internet connected source
•Stich users together
across multiple devices
•Begin to win back the
Unique Visitor metric
•Optimisation of ad spend
across multiple channels
•For our whitepaper email
intelligence@elisa-
dbi.co.uk
@conversion_guru
@conversion_guru
WHY!
@conversion_guru
•To understand the whys
behind the whats you
need to go further
•Qualitative & quantitative
methods can be joined
together
•Survey data & custom
events are a great way of
doing this
@conversion_guru
•Cloud based session
recording tool
•Captures all interactions
within a browser
•Heatmaps, segmentation,
alerts and retargeting all
supported
• Integration with analytics
provides further context
@conversion_guru
SHOW ME DA MONEY
@conversion_guru
@conversion_guru
•Free to download & open
source
•Visualise relationships
between data & networks
•Great for exploring things
that you didn’t know
existed
@conversion_guru
@conversion_guru
•Page load times can be
an issue
•Getting IT to implement
what you have done
•Having so many people
involved in the process
•The dreaded flicker
@conversion_guru
•No JavaScript tagging
required
• Improved page load
speeds
•No ‘flicker’ with
behavioural targeting
•Piggy back on other tools’
cookies to re-target
•Split path testing
•Test within mobile devices
Web SiteVisitors
@conversion_guru
@conversion_guru
Thanks!@conversion_guru
conversionthursday.com/en