Nigel GwilliamConsultant Head of Digital

— The Stupid EU Cookie Law

… in 2 ½ minutes

IPA advice for agencies

— Tell clients there is no need to panic

— BUT don’t do nothing

— Audit the use of cookies

— Classify cookie usage (& remove obsolete cookies)

— Increase prominence of information

— “Check where else you get online consent and how

you get it – is there any way of adapting those

techniques?” source: ICO

recent example from BT.com

What about advertising?

“The efforts the advertising industry has already made will form a fundamental and important part of the package of measures taken across industry to

achieve compliance and I am grateful for your work towards this goal.”

Ed Vaizey, MPMinister for Culture, Communications and Creative Industries

What about advertising?

What about advertising?

What about advertising?

Final Thoughts

— DON’T DO NOTHING!!

— Follow the simple steps described

— Keep an eye on what British institutions like the

BBC, the Guardian and John Lewis are doing

— Only work with accredited OBA providers