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Scott Liewehr, Analyst of WCM at Digital Clarity Group, takes a fresh look at the core aspects of Web Content Management and explains why, in a market filled with software which claim to do it all, mastery of the fundamentals is critical.- Complexities in today’s WCM environment- Understanding the core processes to support an organization's online presence- Core capabilities for WCM to be prepared for the needs of tomorrow- How to sidestep the never-ending 'features battle' and bring the WCM conversation back to basics within your organization
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Why Core Capabilities are Key to Successful WCM
Implementations
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Join the conversation on Twitter: #CMSCore
presents:
A conversation with
WCM Discussion Panel
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Scott Liewehr, Principal Analyst Digital Clarity Group@sliewehr
Boris Kraft,Co-Founder, CTOMagnolia CMS@bkraft
Cathy McKnight, Principal Analyst Digital Clarity Group@cathymcknight
#CMSCore
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• Privately owned Swiss-based company founded 1997• Headquarter in Switzerland, Subsidiaries in USA, Czech Republic,
Spain• Launched Magnolia CMS in 2003
#CMSCore
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about DCG
Customer Engagement
Employee Engagement
Content Marketing
DigitalEnterprise
Web Content Management | Social | Customer Relationship ManagementDigital Asset Management | Marketing Automation | Analytics
Enterprise Content Management | Portals | Collaboration
Research and advisory firm focused on navigating organizations through the digital transformation process.
#CMSCore
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Today’s environment is complex
#CMSCore
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complexities
◦ channels explosion◦ ubiquity of the web◦ global audience◦ content proliferation◦ social web◦ consumer expectations◦ speed-to-market pressure
#CMSCore
5 core capabilities of WCM
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core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
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core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
10
core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
11
core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
12
core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
WCM Discussion Panel
13
Scott Liewehr, Principal Analyst Digital Clarity Group@sliewehr
Boris Kraft,Co-Founder, CTOMagnolia CMS@bkraft
Cathy McKnight, Principal Analyst Digital Clarity Group@cathymcknight
#CMSCore
