What’s the problem with User Experience?

I think you (already) know the answer.

Who am I?Well, actually, was!

This document represents personal opinions on the subject, and it is not recommended or endorsed by the

Company I worked for.This is not a representation of past,

present, or future strategy of my past Company.

All the information and data in this document are in the public domain.

Ok, back on track. What’s the problem then?

So, what happens, usually?

Hey, Alessandro. I would like to launch a new

mobile TV application.

How did it go?

Recipe for the perfect cake!

“Alessandro Galetto”

Contacts

Photo Credits

Slide 7 - http://www.flickr.com/photos/christopher-gozySlide 8 - http://www.flickr.com/photos/ostpSlide 9 - http://www.flickr.com/photos/mmewujiSlide 11 - http://www.flickr.com/photos/joschmaltzSlide 14 - http://www.flickr.com/photos/pyxopotamusSlide 22 - http://www.flickr.com/photos/spunterSlide 23 - http://www.flickr.com/photos/chrism70Slide 24 - http://www.flickr.com/photos/eszterSlide 25 - http://www.flickr.com/photos/my_new_wintercoatSlide 26 - http://www.flickr.com/photos/starfireduluth