Build the Ultimate Facebook Page in 60 Minutes

Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Founded bWEST – July 2009 Co-founder – Social Media Camp

credentials

who has a facebook page?

Source: 6S

Source: 6S

Source: 6S

Source: 6S

Source: 6S

does your page stand out

Custom tabs convert to “fans” 47% higher than the Wall

What’s new

@ facebook?

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7

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338

Create, hide and re-order tabs

520 pixels

Use facebook as your business “Like” other Pages Post content on other Pages Comment on other Pages’ wall content

Generate awareness

Network with other businesses

Establish relationships

why would I want to do that?

Always add value

Sign posts with your initials

Comment, don’t just “like” content

Be aware of etiquette

And please…

best practices

answer the phone

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45 6

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building your network

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engagement tab views clicks Impressions post feedback

top 5 metrics to track

Thank you. Questions?

Chris BurdgebWEST Interactive@b_WEST