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creating and maintaining an online network
Phil Baskerville
... Great Land Rush 1889
Do nothing………watch the world go by?
What is online network like? Kath & Kim TV …… Look at me push media
The Voice… popular vote crowd following, crowd voting
My Kitchen Rules …. skillful artistic putting it all on the table / judged
The Block … skillful standards build it and they will come to buy
The Antique Show … specialise value hidden gems, the older the better.
H2O Mop X5 ……..specialise new gadget someone will fill the void
Real estate – Town Planningdot.com – domain names ([email protected])
Types of Platforms
The Journalist – curiosity
The Prophet – authenticity
The Artist – beauty
The Professor – learn
The Celebrity - charisma
The Troll - baiting http://goinswriter.com/marketing-platform/
Types of Engagement Commentator Contributor Tutor Critique / Assessor Author Teacher Celebrity
The Internet is a big place…. Personal Branding – be you and only you Your Industry Field
Your Locality
Your Level of Expertise
Your Organisation type
Your Experiences
Where to start? Linkedin
CV Pick a profile photo for life Join your Groups, create your own group (Private is a safe setting) Go onto other platforms and intertwine between platforms Follow recommended people Ask for endorsements, earn awards, gain reputation Add comments, ask questions, provide answers, write an article Spend 10% of your time (average spend on Marketing per Oganisation) Be passionate, be current, be relevant, be honest, be proud, be thoughtful Leave a gift, a gem for life and watch it be discovered time and time again. Quality, quality, quality…. location, location, location
Then where? Google +, Facebook, etc
Become a real person on the Internet
Safer to be easily identified by all than someone faking your ID Hacked in Russia but “Blocked” because of my real address in Australia
Create a ROI from your online networking Gain a better job Gain respect and a reputation Gain a large follower base Become an “Industry Professor” Earn an income from your online network
Industry Professor Extensive industry experience (20+ years)
Willing to share knowledge with the current learners on the web
Willing to provide best practice expertise within their context
Wishing to be recognised for their wealth of knowledge
Provide in excess of 100,000 words to the Industry
In connection with Industry Professor Association (INDPA), develop Courseware
Teach Courseware that is aligned to Nationally Recognised Training of Australia
Why the urgency?
The other 3 billion (O3b) www.o3bnetworks.com