Rainforest Alliance ChallengeRainforest Alliance ChallengeCreating IncentivesCreating Incentives

Step 1. Demonstrate Value- Engaging future advocates

Step 2. Sustained support through incentives- Card system- iPhone app- Interactive online learning tool

Step 3. Business incentives- Recognition and publicity

Step 1. Demonstrate Value

Engaging Future AdvocatesOption 1• Utilize Rainforest Alliance online tool (refer to Pitch: Building a Foundation)

Option 2• Launch an online campaign advertising the card system using twitter and blogs• Engage sustainability influencers and get them to advertise the card system incentive • Through facebook and other social networks, inform students that they can help mobilize the sustainability movement by engaging local businesses

• Students can use the card system as an incentive for businesses to serve certified coffee

• Rainforest Alliance resources:• Online guide on how to engage local businesses

Step 2. Sustained Support Through Incentives

Card systemUtilizing barcodes• Issue Rainforest Alliance cards with barcodes• Businesses will scan the barcode with each purchase of certified coffee• Each barcode corresponds to an online account

iPhone AppDeveloping an iPhone app• Participate in Singlebrooks’ Sustainable iPhone App Program (http://www.singlebrook.com/contest) and win a FREE custom iPhone application for a non-profit organization (deadline: August 15, 2010).

Step 2. Sustained Support Through Incentives

What will the card system do?• Track how much certified coffee students are drinking• Show that by drinking certified coffee they are saving the rainforest through an online tool • Online tool demonstrates progress by generating graphs• Students get discounts and free stuff for drinking a certain amount of certified coffee

Interactive learning tool• Students take quizzes and earn points• Points may be used to get discounts or free stuff

Step 3. Business Incentives

Recognition and publicity• Online tool will record how much certified coffee is sold using the card system or their “Green Index”• Collaborate with Yelp to record company’s “Green Index”• Business that is rated the “greenest” will be featured