Your Online Presence: Starting a WordPress Web SiteWorkshop by Ron Marshall

Ferndale Career Center713 East Nine Mile RoadFerndale, MI 48220248.545.0222

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You don’t need a Web site.

In fact, you don’t need a business plan, a location, a product, service, or a single marketable skill … you need a market with a problem, and you need the right solution at the right time in the right place so you can give it to them.

Ok, now you need a Web site. Here’s why.1

WordPress in

the wild Clean + well-written + attractive = WIN!

Dashboard confessional: What you see when you log in to WordPress Validate your e-mail

Log in to your dashboard

Sidebar navigation

Messages from WP (updates, etc.)

Write a post quickly

Drafts you’ve started

Stats

Comments

Linkbacks

Site overview

You’ve got the look: Themes

Be pretty functional = pretty + functional

Plug and play: Widgets Click and drag widgets from to the area you want

them to appear.

The Essentials: Know Your ABCS About Us

Who are you? What’s your and your company’s story?

Blog A running commentary on your sphere of influence. Includes

original content and insight into the output of others.

Contact Us Let your audience know where, when, and how they can

touch you.

Sitemap Users need it to get to any of your important pages in two

clicks. Robots need it to decide your site is important. You need it – period.

What Is Blogging?

Blogging explained2 from CommonCraft.com

A blog is a section of a Web site – or sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments.

Anatomy of a Blog: The Front End What your visitors see

The Back End Dashboards and tools you use to

administrate and publish!

Ready for your first post?

This is where you write your content.

Pick a strong title: keywords first, clever second

Always Save your work! Autosave will help, but … look!

Word processing buttons: Use this one to see more.

These tabs will toggle between visual (WSYWIG) and HTML code.

Categories and tags are important. They let people and software know what your content is about.

ResourcesTumblr.comTechnorati.comWordPress.comWordPress.orgBlogger.comProblogger.netHostgator.com

Blogsearch.google.comFeedburner.com

Bluehost.comChrisbrogan.com

Sethgodin.comLeadSwag.com

RoMaCoMa.comCredits1. “Here’s why” video: http://youtu.be/-msld_7j7T02. CommonCraft explains blogs: http://www.commoncraft.com/blogs

Contact Us

RonMarshall twitter.com/Ron_Marshall | facebook.com/ronmarshall |

linkedin.com/in/ronmarshall | romacoma.com/openingstatements

HeatherEColeman twitter.com/HeatherEColeman | twitter.com/CareerSavvy facebook.com/HeatherEColeman | facebook.com/CareerSavvy linkedIn.com/in/HeatherEColeman | LeadSwag.com/blog

Ferndale Career Center twitter.com/ferndalecareer | facebook.com/ferndalecareercenter linkedin.com/in/ferndalecareercenter | ferndaleschools.org/fcc LinkedIn Groups: Ferndale Career Center • EmployNet Ferndalecareercenter.wordpress.com