CREATIVE TECHNOLOGY

WHAT IS CREATIVE TECHNOLOGY?

Anything is possible with a large enough budget and a long enough timeline

Even with limited timelines and fixed budgets we can make magical things

Sometimes the things we make are about brand truths

Sometimes the things we make are about building communities

Creative Technology is not about the technology

It’s about solving problems

Creative Technology lets us tell stories in new ways

Creative Technology is about how culture drives technology

And how technology drives culture

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WHAT IS A CREATIVE TECHNOLOGIST?

Art Director Ideas → Visual !

Copywriter Ideas → Words !

Creative Technologist Ideas → Technology

WHAT DOES CREATIVE TECHNOLOGY DO?

Collaborate - solve problems by seeding, developing and refining ideas

Educate - share trends in technology, their potential uses and explore emerging platforms

Prototype - writers gonna write, artists gonna draw, technologists gonna program

Creative Technology is not about the technology. It’s about telling stories in new, compelling ways.