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Deploying Oracle CRM On Demand at OracleDeepak Gupta Eve Milrod Halwani

Vice President, CRM Systems Senior Director, Sales Systems

Applications IT Applications IT

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle Corporation

• World’s largest enterprise software vendor• Three product families:

database, middleware and applications• $23.3 billion revenue, FY09 • 345,000 global customers• 21,000+ partners• 85,000+ employees• Operating in 145 Countries• 47 million marketing responses• 18 million customer contacts• 24 million prospect contacts

Objective

• Global, consistent, streamlined, and scalable campaign to opportunity to quote processes

Approach• Go Native – Go Fast• Consolidation/Centralization• Start Clean, Stay Clean• Standards based Integration• Drive value with BI

Global CRM ImplementationOptimizing Our Go-To-Market

Sales

Customer Data

Marketing

Partners

Global CRM Ecosystem

Implementation planned

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Deploying Oracle CRM On Demand at OracleDeepak Gupta Eve Milrod Halwani

Vice President, CRM Systems Senior Director, Sales Systems

Applications IT Applications IT

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Oracle CRM On Demand

• Demonstrate Oracle’s internal use of a flagship product

• Respond to Sales reps’ desire to use CRM On Demand for its ease of use and collaborative features

• Consolidate departmental and regional instances that exist without appropriate corporate controls

CHALLENGES

• Affords management of opportunities, contacts and activities while keeping Global CRM the “system of record”

• Provides integration with Global CRM using out-of-the-box web services

• Offers Mobile Sales Assistant (MSA) capabilities for iPhone™ and BlackBerry®

• Provides production-class showcase of CRM On Demand, integrated to our internal deployment of Siebel On Premise (Global CRM)

• Enables strategic product features to enhance productivity including embedded Analytics, Mobile Sales Assistant (MSA) for iPhone and BlackBerry, and Sales Process Coach using InfoMentis®

• Consolidates departmental and regional instances into corporate instance to leverage economies of scale, while ensuring corporate controls

CAPABILITIES KEY VALUE and BENEFITS

Challenges/Capabilities/Value

CRM On Demand in the CRM Ecosystem

Global CRM

BlackBerryiPhone

CRM On Demand

Internet

AIA

Web Services Web Services

Highlights

• Results of Phase One• Global deployment• 12-week effort with 7 IT and 1 business FTE– Includes Mobile Sales Assistant deployment

• Plans for Phase Two• Bi-directional synch using Applications

Integration Architecture (AIA)• Utilize same rapid deployment approach for

future implementations

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“My team feels that the simplicity and ease of access

with CRM On Demand is outstanding, helping us keep

track of our opportunities, even outside the network or VPN.”

Kevin GuthrieRegional Vice President

North American SalesOracle Corporation

For More Information

search.oracle.com

or

sales.oracle.com

CRM On Demand