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Here is a talk from Mike Krieger of the Stanford HCI Group that he gave at an Adobe Plerk Workshop. HCI being Human Computer Interaction. It examines how people react when you task them with creativity for crowd solutions.
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Crowds & CreativityMike KriegerStanford HCI GroupAdobe Plerk Workshop
How can we tap into the creative potential of online crowds?
Big Picture
Outline
1. Current projects
2. When do crowds make sense for a project?
3. How can we design for better collaboration & creativity?
(4 principles)
How can we tap into the creative potential of online crowds?
Big Picture
Wisdom of the crowd...
...or tyranny of the masses?
diversity of background, expertise, thoughts, ideaspower in numbers“collective intelligence”validation & feedback
Positive traits
Successful Projects
Evaluating Scenarios
6
Evaluating Scenarios
6
Evaluating Scenarios
6
7
7
7
“Personally I prefer the idea of storyboard one. This is because the user freely walks around the museum as they would traditionally, yet automatically receive info about exhibits - a virtual guide without user input. Much more impressive.”
Reactions “Personally I think the
idea from storyboard
one is more compelling.
The reason for this is that I would be interested in finding out
interesting information
about a piece of artwork
or a particular artist that
I couldn't just get at the
museum. The map of
the museum is something that I can get
at the museum on a piece of paper that doesn't require me to be
pulling out my phone and wasting the battery
to get to an exhibit.”
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Phil’s in
the
Coffee
Shop!
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Hi Phil!
#8':1'129158'9:1'8:@<?':68'<:@21'4F1598':6='9@'9:1'H43L8'8<1J64F'@K158C
! Price Latte
fun activitieshidden ambitionssmall, parallelized tasksencouraging experimentation & iterationright representation
Why sucessful?
Not-so-successful ones
lack of conceptual integritylack of constructive behaviorasking too much, or in the wrong way
Why not sucessful?
9 guidelines1. When diversity
matters2. Small chunks/
delegate-able actions
3. Easy verification 4. Fun activity, or
hidden ambition5. Better than
computers at performing a task
6. Learn from hacks, mods, re-use from crowd
7. Enable novel knowledge discovery
8. Maintain vision & design consistency
9. Not just about lowering costs
Designing for crowd creativityto let them run wild, you need careful design & constraints
Project:Crowd Brainstorming
In brainstorming, constructive ideation is critical
“yes, and...”
Current systems look like Digg...
Current systems look like Digg...
So folks act like they’re on Digg
(no constructive ideation)
Our project:
Ideas2Ideas
Our project:
Ideas2Ideas
Our project:
Ideas2Ideas
Ideas2Ideas Dell IdeaStorm Clone
Non-building ideas 35 52
Constructive ideas 43 25
!2 test of independence = 10.8776, p < 0.001
1. the value of designing for constructive ideation2. reducing staleness by visualizing “long tail” of crowd contributions
2 design principles
Not just building o! ideas, but others’ work as well
Project 2
Not just building o! ideas, but others’ work as well
Project 2
WikiTasks
How does the Wikipedia crowd of editors organize their actions (to-dos), on a personal and site-wide level?
Question
1. Bottom-up structure2. Existing system doesn’t encourage “next action” thinking3. Lack of triage
Insights
4. Disconnect between individual & site-wide goals
5. Lack of support for contextual discovery
WikiTasksPrototype
WikiTasksPrototype
Lowers barriers to participationEncourages collaborative task-making70% of completed actions originated from someone else
Findings
1. Contextual display of task and work information alongside crowd’s work
design principles
2. Sliding scale of participation and bottom-up creation
1. strong potential for creative crowds2. but need to consider right applications for crowds3. and keep design principles in mind when building “crowd-powered” sites
wrapping it up
Scott Klemmer & Joel Brandt for guidance and feedback
Collaborators & Wikipedia participants
Everyone here for participating
thanks!