Embed Size (px)
DESCRIPTION
Presentation for a MEDINS project public Seminar in Malta on 10 November 2007. Policy paper on relational development models for regional creativity based on immaterial cultural heritage
Citation preview
MEDINS International Seminar Malta, 10 November 2007 1
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Culture, CreativityCulture, Creativityandand
Mediterranean Mediterranean CompetitivenessCompetitiveness
Jesse MarshAtelier Studio Associato
BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THEEUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”
MEDINS International Seminar Malta, 10 November 2007 2
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Competitiveness in EuropeCompetitiveness in Europe
ESPON ATLAS, OCTOBER 2006
MEDINS International Seminar Malta, 10 November 2007 3
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Cultural HeritageCultural Heritage
ESPON ATLAS, OCTOBER 2006
MEDINS International Seminar Malta, 10 November 2007 4
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Cultural Diversity?Cultural Diversity?
INFORMATIONSOCIETY
CULTURALDIVERSITY
THREAT OPPORTUNITY
ASSET
OBSTACLE
DEFENSIVEENTRENCHMENT
NETWORKEDINTERCULTURALITY
COMPLIANTHOMOGENEITY
SUBTLEDIFFERENTIATION
INFORMATIONSOCIETY
CULTURALDIVERSITY
THREAT OPPORTUNITY
ASSET
OBSTACLE
DEFENSIVEENTRENCHMENT
NETWORKEDINTERCULTURALITY
COMPLIANTHOMOGENEITY
SUBTLEDIFFERENTIATION
INFORMATIONSOCIETY
CULTURALDIVERSITY
THREAT OPPORTUNITY
ASSET
OBSTACLE
DEFENSIVEENTRENCHMENT
NETWORKEDINTERCULTURALITY
COMPLIANTHOMOGENEITY
SUBTLEDIFFERENTIATION
J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY, EP STOA BRUSSELS, 1999
MEDINS International Seminar Malta, 10 November 2007 5
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Florida’s Three T’sFlorida’s Three T’s
R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE, 2004
MEDINS International Seminar Malta, 10 November 2007 6
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Euro-Creativity IndexEuro-Creativity Index
R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE, 2004
MEDINS International Seminar Malta, 10 November 2007 7
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Cultural GeographiesCultural Geographies
CENTRUM
PERIPHERIA
MEDITERRANEA
J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY, EC BRUSSELS, 1999
MEDINS International Seminar Malta, 10 November 2007 8
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Cultural IdentitiesCultural Identities
Centrum Peripheria Mediterranea
Heritage Industrial ArtiCultural AgriCommer-cial
Culture Conformity Diversity Inter-culturality
Networks Capital-based Social networks
Continuously negotiated
Markets Mass markets Niche markets Barter markets
Technology Hi-tech transfer
Adapted, mash-ups
Ad hoc
Target Big corporations
SME networks Public, NGOs
Policy Industrial Cohesion Social innovation
J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY, EC BRUSSELS, 1999
MEDINS International Seminar Malta, 10 November 2007 9
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Landry’s Creative CitiesLandry’s Creative Cities
• Critical mass
• Diversity
• Accessibility
• Safety and security
• Identity and distinctiveness
• Innovativeness
• Linkage and synergy
• Competitiveness
• Organisational capacity
C. LANDRY / COMEDIA, “HELSINKI: TOWARDS A CREATIVE CITY”, 1999
MEDINS International Seminar Malta, 10 November 2007 10
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Landry’s Creative CitiesLandry’s Creative Cities
• Critical mass
• Diversity
• Accessibility
• Safety and security
• Identity and distinctiveness
• Innovativeness
• Linkage and synergy
• Competitiveness
• Organisational capacity
C. LANDRY / COMEDIA, “HELSINKI: TOWARDS A CREATIVE CITY”, 1999
MEDINS International Seminar Malta, 10 November 2007 11
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Atlas of CreativitiesAtlas of Creativities
A. COTTICA ET AL., BOOSTER PROJECT IN PESCARA (IT), 2007
MEDINS International Seminar Malta, 10 November 2007 12
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Regional LaboratoriesRegional Laboratories
CARRIERS OFTRADITIONS
ARTISANS, CHEFS, FISHERS,STORYTELLERS…
DEVELOPMENTAGENTS
CULTURALRESEARCHERS
ANTHROPOLOGISTS,HISTORIANS…
MEDIAINNOVATORS
VIDEO ARTISTS, WEBSITEHACKERS…
GENERAL MODEL FOR THE MEDINS MULTIMEDIA LABORATORIES
MEDINS International Seminar Malta, 10 November 2007 13
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Development StrategiesDevelopment Strategies
VALUE ADDITIONGLOBAL LOCAL RELATIONAL
PRODUCTS CONSUMPTION IDENTITY PROCESS
TRANSACTIONS FINANCIAL ECONOMIC TRUST
STRATEGY CENTRES OF EXCELLENCE
TERRITORIAL MARKETING
NETWORK DEVELOPMENT
SPATIAL QUALITY PERFORMANCE MEMORY INTERACTION
TEMPORALITY KRONOS SOCIALLY NORMED
KAIROS
DEVELOPMENT OBJECTIVE
GROWTH SUSTAINABILITY CREATIVITY
INFRA-STRUCTURE
LOGISTIC EFFICIENCY
PHYSICAL ACCESS
SOCIAL CAPITAL
EDUCATION CODIFIED TACIT EXPERIENTIAL
INVESTMENT PRIORITY
R&D (NEW KNOWLEDGE)
CODIFICATION (TRANSFER)
NETWORK STRUCTURES
J. MARSH in URBACOST: UN PROGETTO PILOTA PER LA SICILIA CENTRALE, FRANCO ANGELI, 2007
MEDINS International Seminar Malta, 10 November 2007 14
Culture, Creativity and Mediterranean Competitiveness
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
ConclusionsConclusions
• Cultural heritage alone is insufficient to boost Mediterranean competitiveness
• Cultural diversity can contribute if transformed into territorial creativity
• Mediterranean identities have specific creativity dynamics requiring new work
• Innovation can result from the meeting between culture and technology actors
• Such strategies fit with the emerging relational development model
