Creating Fans not Customers

Andrew RichardsDirector of Regional Retail Banking

November 2014

Metro Bank

• Britain’s first new High

Street bank in over

100 years

• 7-Day store banking

• Across London with 28

stores and growing!

• Target 200+ London

& South East

• Unparalleled service &

convenience

• Open 7 days, early & late

• Instant account opening, no appointment necessary*

• Instant card & cheque book, printed in store

• Local business manager in every store

• Local loans by local lenders

• Great online banking

• 24/7 local call centre, real people with real answers

• Safe deposit boxes, 7 day access

*Account opening conditions apply. All Metro Bank products are subject to status and approval.

Customer, Culture, Model and Execution

Differentiated model

+

Unique culture that reinforces the

model

+

Relentless execution

=

FANS not Customers!

We Our Customers

Magic Money Machine

Count your coins

for FREE with our

interactive Magic

Money Machines

–there’s one in

every store!

ATMs

• 24/7 Free cash withdrawals

• All major UK debit cards

accepted

• Metro Bank will not charge

for ATM use

In Store Events

Community Events

Discover Dogs

Earl’s Court

Festival

Radlett Fair

Borehamwood

Tree LightingFulham

Tree Lighting

Proud Winner of

Special Innovation AwardFor being family friendly & providing

baby changing stations

Official Winner of the 2011, 2012 & 2013

Kennel Club’s Open for Dogs Awards“Somewhere on the High Street”

Questions?