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With all the online strategies, terminology, and misinformation about online marketing, this presentation attempts to simplify strategies for business owners who want to grow their businesses online.
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Cut Through The Confusion
Edward NiuCEO & Founder
Text EDNIU to 72727
3 Steps To Growing
Your Business Online
Who Is Ed Niu?
Princeton University EE GraduateUniversity of Illinois @ Urbana-Champaign MSETRW Systems EngineerBegan Online Marketing in 2006 International Online Marketing Director of an
Inc. 500 Company 2007-2009 Founded ILN Enterprises, Inc. 2008 Founded Movocity 2011
Have You Heard Of…
SEO
PPC
The Cloud
HostingRank #1
Apps
TweetsSMS
1. Understanding Your Customer2. Establish Your Online StoreFront3. Create Raving Fans / Build Your Rep
Bonus: Tactics
High Level View – The 3 Steps
Understanding Your Customer
Why does a customer want to do business w/ you? What problem(s) does your business solve? How does a customer find your type of business?
“Google It” Ask Friends and Family Get Information from Strangers
(social media, reviews)
Be A Problem Solver
1) Do you understand my problem?2) Are you qualified to solve my problem?3) Will this work for me?4) What is my risk to find out more? What if I
don't like it?
5) Why are you better than your competition?
Being Findable
Consumers are looking for solutions online by searching for their problems, not brands.
“Fix My Broken Pipe” vs. “Best Plumber”“Repair My Windshield San Leandro” vs. “Best Windshield Repair”
24 hour emergency plumberFirst time home buyer helpBad credit car financing
Establish a Storefront Online
Nearly 50% of small businesses do not have a website, 90% are not mobile optimized
Website Resources
Wordpress.com Weebly.com Wix.com (HTML5, not Flash) Facebook.com (Pages)
Google Local (www.google.com/local/add/businessCenter) ILN Example
Web Designers
Trend: People Are Increasingly MOBILE!
Mobile Stats
http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556http://marketingland.com/report-nearly-40-percent-of-internet-time-now-on-mobile-devices-34639
• 53% of Mobile Searches Have a Local Intent
• Nearly 40% of All Internet Traffic Now Originates from Mobile Sources
Content for Website
1) Contact Information, esp. Phone # !!2) Be Mobile Friendly3) Focus on Problem Solving & Answers to
Questions from Understanding Your Customers4) Less about Hype and Promotion
Future:Make a schedule to add Valuable Content based on your target customer
Raving Fans Build Your Rep
Tell Everyone You Know About Your Website Ask Customers to Write Reviews/Testimonials
Paper, then Scan Website Google & Yelp
Social Media – Quick Mention Shared to Friends Builds Buzz / Conversation
…and Traffic To Your Website
Keep ConnectedThe Least Expensive Way To Acquire a Customer is to Have an Existing Customer Repurchase
Direct Mail By Phone Email SMS Text
Setup Ways to Contact Your Customers Consistently
Mobile App Facebook Like LinkedIn
Always Provide Value in Your Content!
The ProcessTraffic Online
Storefront Raving Fans
Problem Solving Education
Going Further…Build More Online StorefrontsUse Different Traffic SourcesTrack , Measure, Test, Tweak
Examples: Social Media StrategyMobile App
Action Plan1. Understand Your Customers:
Solving Problems2. Establish Your Online
Storefront3. Tell People, Get Reviews4. Add Ongoing Communication
Go to www.ilnenterprises.com/connection Sign up for Newsletter Online Marketing Webinars / Hangouts
Q & A
Edward [email protected]: @edniuwww.facebook.com/edniuLinkedin.com/in/edwardniuText EDNIU to 72727
