CW13 The Rising Stack- How & Why OpenStack is changing IT by Mark Collier

1

The Rising Stack

How & Why OpenStack is Changing IT

Mark Collier

COO, OpenStack Foundation

@sparkycollier on twitter

3

What is OpenStack?

4

5

Code

6

OpenStack Cloud Platform

Code available under Apache 2.0 license. Design tenets

– scale & elasticity, share nothing & distribute everything

7

OpenStack Capabilities

ComputeProvision and manage large pools of on-demand computing resources

Object Storage Petabytes of reliable storage on standard gear

Block StorageVolumes on commodity storage gear, and drivers for more advanced systems like NetApp, Solidfire, and Nexenta

NetworkingSoftware defined networking automation with pluggable backends

DashboardSelf-service, role-based web interface for users and administrators

Shared

ServicesMulti-tenant authentication system that ties to existing stores (e.g. LDAP) and Image Service

8

Open Development Process

Time-Based Release Cycle

New software release every six months, with interim milestones

Design Summits twice a year

Immediately following software release to plan next version

Sessions led by developers and Project Technical Leads

Broad Contributions

More than 800 developers from over 50 companies wordlwide

Elected Leadership

Developers elect their own Project Technical Leaders

9

Global Community

10

Community Size & Growth Q4 2012

10

EC

OS

YS

TE

M S

IZE

(Me

mb

ers

+ S

po

nso

rs +

Su

pp

ort

ers

)

CUMULATIVE

CONTRIBUTORS

AVERAGE MONTHLY

CONTRIBUTORS

PATCHES

MERGED

739 175 2,664(updated methodology)

148Companies

Members: 22 Total (4 New)

Sponsors: 22 Total (6 New)

Supporters: 104 Total (4 New)

TOP 10 Countries

1) United States

2) China

3) India

4) Great Britain

5) Australia

6,9676) France

7) Russia

8) Canada

9) Ireland

10) GermanyIND

IVID

UA

L M

EM

BE

RS

11

Community Size & Growth Q1 2013

11

EC

OS

YS

TE

M S

IZE

(Me

mb

ers

+ S

po

nso

rs +

Su

pp

ort

ers

)

CUMULATIVE

CONTRIBUTORS

AVERAGE MONTHLY

CONTRIBUTORS

PATCHES

MERGED

815 252 3,357

189Companies

Members: 22 Total

Sponsors: 34 Total (10 New)

Supporters: 139 Total (35 New)

TOP 10 Countries

1) United States

2) China

3) India

4) Great Britain

5) Australia

9,0166) France

7) Russia

8) Canada

9) Ireland

10) GermanyIND

IVID

UA

L M

EM

BE

RS

+44%

+27% +29%

+10% +26%

12

14 New Supporters for OpenStack- Q4 2013

12 CONFIDENTIAL MATERIAL | © 2013 OpenStack, Inc.

13

47 New Sponsors & Supporters in Q1 !

13 CONFIDENTIAL MATERIAL | © 2013 OpenStack, Inc.

New Supporters:Corelynx Inc

TCPWave

NetCitadel Inc.

GameWave

VMTurbo

Alter Way

TEONITE

Sirius Corporation

Linagora

Greenet Information Technology

Infocular E-Technologies Pvt. Ltd.

Radware Ltd.

PLUMgrid

Bloombase, Inc.

Radware, Inc.

Amahi

CIeNET Technologies

Ozgur Yazilim AS

ALYSEO

Stratus Technologies

Iron.io

Nimbis Services, Inc

Sohonet

Whipcloud LLC

Minds.org, Inc.

TATA CONSULTANCY SERVICES LIMITED

Cloud175

Dungeon Innovations

Embotics Corporation

Inktank

NodePrime, Inc.

PC/OpenSystems LLC

RedeHost

Dualtec Cloud Builders

HEDERA TECHNOLOGY

Aegis Foundation

14

Awareness & Education Q4 2012

WEBSITE TRAFFIC

TWITTER FOLLOWERS NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS

17,391 51

296,212New Visitors to Website: 44%

Percent non-US: 68%

Unique Visitors

14,633 6,808New Followers: 1,344 51% non-US Subscribers

YouTube Channel

Minutes Watched: 149,677 40 Companies

Non-US Traffic1) China 8.9%

2) India 5.8%

3) France 4.2%

4) UK 4.1%

5) Germany 3.7%

15

Awareness & Education Q1 2013

WEBSITE TRAFFIC

TWITTER FOLLOWERS NEWSLETTER SUBSCRIBERS YOUTUBE CHANNEL VIEWS MARKETING LIST SUBSCRIBERS

28,950 142

595,515New Visitors to Website: 44%

Percent non-US: 68%

Unique Visitors

17,705 8,805New Followers: 3,072 53% non-US Subscribers (+2%)

YouTube Channel

Minutes Watched: 261,33663 Companies

Non-US Traffic1) China 7.6%

2) India 6.7%

3) France 4.4%

4) UK 4.1%

5) Germany 3.7%

+29%+21% +67%

+75%

+101%

+178%

+58%

16

17

18

Growing User Community

19

MercadoLibre, Inc. Uses OpenStack

8th Largest eCommerce site in the world

Using OpenStack to power 1,000 node internal

private cloud and production web properties

Internal team manages deployment and

operations, using OpenStack Compute,

Storage & Networking with Ubuntu and Chef

Headquartered in Buenos Aires, Argentina

"Our main goal was to achieve a new

level of agility and flexibility, and

demonstrate that we could remove the

manual work associated with deploying

new resources. We achieved this."

20

PayPal Uses OpenStack

Processed more than $26,000 in mobile

payments every minute in 2012

OpenStack runs thousands of VMs to

support their self-service developer

model

Internal team manages deployment and

operations, using OpenStack

Compute, Storage & Shared Services

“We needed agility without

sacrificing availability. By

leveraging the collective

innovation of the OpenStack

community, we can develop

and grow our private cloud

much quicker without having to

reinvent anything.”

Saran Mandair, senior director of PayPal infrastructure

engineering

21

IBS DataFort Uses OpenStack in Russia

8,000 Employees, provide IT support

for over 120 Russian and overseas

companies.

Operate 3 datacenters with 5000+

Servers

Working with CloudScaling to deploy

private and public OpenStack Clouds

this year

“We want our customers to

have freedom of choice. We

do believe that OpenStack is

bringing that dimension.

Russia has a long, long history

of being dominated by one

party – freedom of choice is

important from a historical

perspective, similar trend that

you observe everywhere.”

Michal Cupa, President of IBS DataFort

22

CloudUP uses OpenStack in Italy

First Italian Service Provider to offer pay-

as-you-go Cloud

Evaluated vs. Vmware, Open Nebula, and

and Ecualyptus.

Liked project’s modular architecture

approach and the constantly

evolving tool set that allows for

integration into other service

providers’ infrastructures

“"After several years in this field,

today we truly believe that

OpenStack is the Linux of cloud

computing.”

Mariano Cunietti, CTO at Enter/Cloudup

23

Intel uses OpenStack Globally

Intel IT supports more than 75,000

servers in 69 data centers

And more than 91,000 employees who

connect to Intel resources through

more than 138,000 mobile devices.

“OpenStack has dramatically

reduced the amount of time it

takes to provision services

and automatically resolve

resource issues. We can now

deploy a VM in just five to 10

minutes, provide faster self

services to our customers,

and offer a more reliable

infrastructure with rolling

updates that will keep our

infrastructure current without

burdening our staff.”

Das Kamhout, Intel Principal Engineer and Cloud Lead

24

Bloomberg, Comcast, Best Buy all use

Openstack to power their businesses

Watch their presentations: http://www.openstack.org/summit/portland-2013/session-videos/

Bloomberg

Comcast

Best Buy

25

User Survey Results

26

Global Interest

27

OpenStack Operations Guide

Writers from all over

the world came to

Austin, Texas.

To write a whole book.

In just 5 days.

http://bit.ly/guidevideo

28

OpenStack Operations Guide – they did it!

230+ Pages in only 5 days.

Written by experienced OpenStack

operators.

In less than a week of publication, the

book had been downloaded over 2000

times… now over 5000 downloads!

29

Downloaded from 80 different countries

30

And 700+ Different Cities

31

Who’s behind OpenStack?

32

The OpenStack Foundation

• Protecting, Empowering, and Promoting OpenStack software

and the community around it, including users, developers and

the entire ecosystem.

• Over 8000 Individual Members, up from 5600 at launch

• The leading Global IT companies as Gold & Platinum Members

• Board of Directors that sets strategic direction

• Project Technical Leads and a Technical Committee that are

elected from among the contributors

• User Committee to ensure the users voices are heard

33

Foundation Approach

Provide a permanent legal home for OpenStack, with broad

industry support and the resources to support OpenStack’s

success

While preserving what’s working – a.k.a. the “OpenStack Way”

• Technical people making technical decisions based on merit

• Dedicated resources building the community and ecosystem

• A strong ecosystem of companies making money

• Encouraging and rewarding contribution in all forms

34The numbers above are from 2012 and have grown since then

35

36

Gold & Platinum Founding Members

37

Newest Gold Members

38

Sponsors

39

Other Supporting Organizations

40

How much interest is there?

41

Summit Growth

Expecting 4000+ at the next Summit

Hong Kong Nov 5-8th: Openstack.org/summit

42

IT Interest: Over 1M visitors/year to OpenStack.org

43

IT User Interest: Google Trends

1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-

platforms#axzz2JIqcyYvU

44

IT User Interest: Youtube channel (through March)

OpenStack.org/OpenStackFoundation – Only 5 months old

45

IT User Interest: Youtube channel (through May)

OpenStack.org/OpenStackFoundation – Only 7 months old

46

Media Interest

Number of Stories 2012



47

Media InterestPress Mentions per TrendKite



48

Developer Interest & Commitment to Platform

http://www.ohloh.net/p/compare?project_0=OpenStack&project_1=Apache+CloudStack&project_2=Eucalyptus

49

Developer Interest & Commitment to Platform

http://www.ohloh.net/p/compare?project_0=CloudStack&project_1=OpenStack&project_2=Apache+CloudStack

More than Doubled # of Developers from Essex to Grizzly!

50

Developer interest translates into rapid innovation

From 10k lines of code to 800K in less than 3 years

51

Quotes

“If there isn’t an OpenStack cloud

you fancy, wait a second, there’s

more – a lot more – in the pipeline.”

– GigaOm

New OpenStack Clouds Mean

Something For Everyone

“OpenStack appears to be a more

advanced or more modern open

source project than some of its

predecessors because it's a highly

coordinated effort.”– Charlie Babcock

Information Week

OpenStack Fights Cloud Lock-In Worries

"We are currently

considering a move from

Amazon to Rackspace

purely because of

OpenStack. It's that

important.”

Andrew Cunningham

12/28/12

“#openstack continues to

power ahead with Nova

in the top 10 github

projects in 2012 for

number of unique

contributors:

https://t.co/bN3Yh4hY”

@pixelbeat

12/20/12

“This is the most

awesome community in

action in open source

today.”

Mark Shuttleworth

@OpenStack #openstack

@techjournalist

10/16/12

“Almost no vendor

briefing within the last

month without a

discussion regarding

how OpenStack fits into

the product strategy.

Exciting times.”

@torstenvolk

11/9/12

52

Quotes

“I think the trend here is that

OpenStack has won the race to

become the standard, and it has done it

rapidly,” Winblad said. “We’ve made

some investments around the software-

defined data center, and OpenStack is

a key component. It is the OS for the

cloud.”– Ann Winblad, Hummer Winblad Ventures

IBM Makes a Big Bet on OpenStack in the Cloud, AllThingsD

Why are they interested?

54

Not creating…

…just software

…just a community

…a vendor consortium

…hundreds of moderately successful businesses

55

Creating a platform ecosystem in the cloud

‣ This is different than other cloud software

‣ Ultimately creates the most value for everyone involved

Platform Ecosystems: How do they work?

57

Platform Ecosystems – The Three Forces

INNOVATIVE

ECOSYSTEMGLOBAL USER

FOOTPRINT

TECHNOLOGY

PLATFORM

58

Platform Ecosystems – The Three ForcesTechnology Platform

‣ General purpose technology

‣ Extensible system with room for innovation on top, underneath and around the technology platform

‣ Continuous innovation based on user needs

59

Platform Ecosystems – The Three ForcesGlobal User Footprint

‣ Massive addressable market

‣ Users who want more than the functionality of the base platform—infinitely more

60

Platform Ecosystems – The Three ForcesInnovative Ecosystem

‣ Additional capabilities available from many sources

‣ Huge opportunity for competitive businesses

61

Apple

700,000+ apps

106 carriers400,000,000 devices

113 countries

iOS

62

Android

700,000+ apps

95 carriers

44 device makers

500,000,000 devices

104 countries

Android

63

Facebook

9,000,000 apps1,000,000,000+ users

82% non-US & Canada

Facebook

Developer Platform

64

Microsoft

4,000,000+ apps 330,000,000 in 2011

Windows

65

OpenStack

Tools

Services

Software

Private clouds

Public clouds

OpenStack

software

66

Why is this important?

Greatest value is in the intersection where the 3 forces meet‣ Platforms need users & apps/tools to be relevant

‣ Tool ecosystems need widely adopted, innovative platforms

‣ Users need platforms with app/tool support & innovation

The biggest each force is, the more value created‣ Mass creates gravity, gravity pulls in more users, more tools/apps,

more developers and the cycle continues

‣ If you ignore any one force, the model collapses

The more each force is concentrated toward the core, the stronger the pull for the other forces‣ The overlap creates greater mass and focus for users and

tools/apps

‣ All three groups need each other to survive in the long run

67

Platform ecosystems develop

around massive markets

68

Platform Ecosystems – MarketsUser Footprint

Apple iOS, Android

‣ Every smartphone on earth

Facebook

‣ Every human on the internet

Microsoft

‣ Every PC manufactured

69


OpenStack’s Opportunity – Nothing short of changing IT

‣ Every datacenter

‣ Every server

‣ Every network device

‣ Every storage system

70


OpenStack’s Opportunity – Nothing short of changing IT

‣ Every datacenter

‣ Every server

‣ Every network device

‣ Every storage system

‣ Every silly cat photo

71


Apple iOS, Android

‣ Every smartphone on earth

‣ ~90% market share

Facebook

‣ Every human on the internet

‣ ~42% market share

Microsoft

‣ Every PC manufactured

‣ ~92% market share. Still.

72

Platform ecosystems develop

around massive markets, but

have few winners

73

http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8

155

0%

10%

20%

30%

40%

50%

60%

70%

80%

Android iOS Other

Global Marketshare (Q4 2012)

74

What if OpenStack can reach

25%, 50%, 75% of the

Datacenter?

75

There is a platform war building

around the cloud

76

Amazon is the early leader

Tools

Services

Software

Hundreds of thousands

of customers

Global footprint

AWS services

Tools

Services

Software

Private clouds

Public clouds

OpenStack software

77

But the OpenStack footprint is spreadingGlobal Footprint

Stat AWS

2012

OpenStack

2012

Continents 5 2

Countries 6 6

Cities 9 10

Availability

Zones

18 12

Provider

Choices

1 8

78

2014 OpportunityGlobal Footprint

Stat` AWS

2012

OS

2012

OS

2014

Continents 5 2 6

Countries 6 6 30

Cities 9 10 40

Availability

Zones

18 12 100

Provider

Choices

1 8 50

79

Plus Private DeploymentsGlobal Footprint

80

OpenStack: How & Why it’s The Rising Stack

Open platform

‣ Community driven innovation

‣ Technology accessible in many ways: hourly, appliance, distribution, DIY

Empowered users and developers

‣ Deeper engagement from our users and developers

‣ Users like having more control their destiny

Broad, global support from companies

‣ Not driven by a single company; no single source

‣ Creates additional work, but also addition power and opportunity

‣ Aggregate investment is huge

An Invitation

82

Say No to Vendor

Lock-in

83

Say Yes to Freedom

84

openstack.org/jobs

85

OpenStack.org/Join

the revolution

The Rising Stack

How & Why OpenStack is Changing IT

Mark Collier

COO, OpenStack Foundation

@sparkycollier on twitter