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MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Damian [email protected]
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
BRANDING
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
BUSINESS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
BRANDINGTO BUSINESS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
IT WAS QUITE A DAY...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
IT’S BEEN QUITE
A YEAR....
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
LET’S START WITH REGIONAL TOURISM...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
BUT
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Bad News Travels
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Social media offers alternative positive
viewpoints
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
AND NOW TO THE GLOBAL ECONOMY...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
EVERYONE IS TALKING ABOUT
GROWTH
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
NO MATTER WHATTRAVEL IS NEVER
GOING TO GET ANY CHEAPER
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE FUTURE OF GROWTH WILL BE ABOUT YIELD AND
NOT ARRIVALS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
IF YOUR BUSINESS MODEL IS ABOUT CONSTANT GROWING NUMBERS
YOU MAY BE IN TROUBLE
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
LESS CAN BE MORE
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE FUTURE TRAVELLER WILL TRAVEL LESS AND
EXPECT MORE...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
PLANNING FOR THE FUTURE MEANS LOOKING AT ALL THE FACTS... NOT
JUST THE ONES THAT SUIT US
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
SOME FACTS WE CAN’T DENY
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
FOR EXAMPLE...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
WHAT DID HE SAY?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
WHAT?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
SO WHAT?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE FUTURE IS ONLINE• 56% of all travel is now researched, booked
bought and sold online
• 96% of travellers start their research on the internet
• In the recession online travel sales suffered the least (2% down) and have already bounced back- by just over 7%
SOURCE: PhocusWright/ETC2010
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE FUTURE IS SOCIAL• 30% on average of all time online is spent
social networking
• Facebook is one of the largest populations on earth with 700 Million people
• Social media is more popular and powerful than TV and print media combined
SOURCE: ETC/WIS2010/Comscore
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
E-Tourism means• Communicating the right
• Content across a variety of
• Channels to the best value
• Clients who will
• Convert to a sale and keep
• Coming back
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Where are the Young?
Half of the world’s population is now under 30
They are your current and future market... and they can be hard to pin down
If you are looking for them: one billion of them are online...
SOURCE: WorldPopulationFoundation(WPF)/UN
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
North
America
253m
Europe
418m
Middle
East 57m
Africa
67m
Central/South
America 179m
Asia
738m
Oceania/
Australasia
21m
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Net Generation• Are you ready for them?
• The first ‘digital generation’ has arrived- aged between 11 and 31
• They grew up with access to computers and the internet
• Vastly different from previous generations
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
They Think Different• They read 7 books, 2,800 web pages and over
1,300 Facebook profiles each year
• 71% never read a newpaper... ever
• They use the Internet more than they watch TV
• They are connected to extensive and trusted networks of friends
• They increasingly use their phones rather than their computers
SOURCE: GrownUPDigital?eMarketer
They Speak Different• LOL, OMG, LMAO Now in the
Dictionary
• ROLFMAO , JK, BRB, NKT etc coming soon
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
FreedomMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
CustomizationMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
ScrutinyMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
IntegrityMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
CollaborationMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
EntertainmentMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
SpeedMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
InnovationMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
OK.. they do have some issues
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
REJECTION OF COMPLEXITY
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Had I the heavens' embroidered cloths,Enwrought with golden and silver light,
The blue and the dim and the dark clothsOf night and light and the half-light,
I would spread the cloths under your feet:But I, being poor, have only my dreams;
I have spread my dreams under your feet;Tread softly because you tread on my dreams.
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
OR....
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Is this a negative?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Some ‘negative’ elements are marketing
positives
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
In psychological terms what behaviour drives
most social media activity?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
What’s changed for Tourism?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
E-Tourism • Online activity has become habitual and practical
including shopping
• For the past 4 years Travel is now the best selling commodity online
• For over 96% of travellers it is their primary source of information about travel- and increasingly their means of selecting booking and buying- 56% on average
• Over US $160 Billion in Online Travel Sales
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Leading Source for Travel Information
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
‘Conversion’ is driving the online market...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Business Driven
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
eBusiness Challenges• The Sales environment increasingly requires realtime
reservation accessibility
• This requires a reservation software which can integrate with an e-commerce solution
• Inventory ideally should be available to be represented for direct bookings from your site and open to intermediary sale
• As activity becomes realtime bookable there will be a control shift to accommodation
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Conversion• There is so much competition in the marketplace
and so much demand from the market for sales that CONVERSION of interest to sale is essential
• As search and social becomes increasingly monetized branding alone is not a good investment
• To see return on your online investment you need to convert
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
You need a Call to Action...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Call to Action?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
But what are we calling them to do?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Don’t just focus on entry... Focus on Exit
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
3 Means of Conversion
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
(A) BOOKING
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
(B) ENQUIRYMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
(C) REGISTRATION
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
But How do we get them to convert?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Conversion Campaigns for Tourism
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE MARKET IS TOO CROWDED AND TOO LOUD TO BE MAKING
BLAND GENERIC STATEMENTS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
ESPECIALLY IN A MARKET DRIVEN BY SEARCH AND
SOCIAL MEDIA
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
STRONG UNIQUE MESSAGING
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MATCHING UNIQUE PRODUCTS TO
UNIQUE PEOPLE
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
CAMPAIGNS BEYOND
CONVENTIONALMEDIA
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
The Web is Changing Fast...
UGC
• Blogs
• Images
• Video
• Wikis
• Reviews
• Social Profiles
• Tweets
What Does That Mean in Marketing Terms?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Our Users Are In ControlMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
You need to work with them...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Facebook is writing autobiographies...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Our Profiles are how we want the world to
see us...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
How do you let your guests be seen...?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
ENTIRE CAMPAIGNS ARE NOW RUN
VIRALLY BY LEADING BRANDS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
CASE STUDY:T-MOBILE SUMMER
2011
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
IT TAKES CREATIVITY- EVEN AN AIRPORT CAN GO VIRAL...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
CASE STUDY:BEIRUT
INTERNATIONAL DUTY FREE
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
UGC works best
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
CASE STUDY:LEVELS OF UGC ENGAGEMENT
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Sourced UGC
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Leveraged UGC
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
One Day in Canada
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Pure UGC
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Africa goes Viral• ‘The Battle at Kruger’ a tourists video shot in
South Africa has become the 12th most popular video on YouTube
• It has been viewed over 62,499,000 times and counting
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Everyone wants the latest viral hit...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
And to monetize it...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
How does your content connect to
clients and drive conversion?
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
SOCIAL & SEARCH
!"#$%&'()#*+,#-%(.+/)'#,(#.,01'(2#,0340'#/('#/35,)2#/)#346'3,#%)'#/#.,5$40/7,0#,8##)'/(.+#/09#),.4/3#('),%(.')#:;<=>#/)#2+'&#/('#2,#%)'#?%)2#)'/(.+#:@A=>#/3,0B#2+'#-/2+#2,##C%(.+/)'D##!"#$%&'%(#)*+(,-#./$#.(,(#&(0#1$#1/(',#2*,3/4-(#)+#4#-(4,3/#(%5'%(#$,#-$3'4(0'4#-'1(7##8$9(6)(,#:;<;=##
>*,1/(,6$,(7#./(%#3$%-*6(,-#.(,(#(?2$-(0#1$#)$1/#),4%0@-2(3'A3#-(4,3/#,(-*&1-#4%0#-$3'4(0'47#-(4,3/#3&'3B#1/,$*5/#,41(-#'%3,(4-(0#)+#CDEF#
E+'#C/2+#2,#C%(.+/)'#
@A=#;<=#
A=#
"'/(.+#
"'/(.+#F#",.4/3#
",.4/3#
SOCIAL MEDIA IS DYNAMIC, REALTIME & HIGHLY TARGETED
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Social Conversion• Spending on Social Media Advertising has
doubled in the last year
• Ad spend on Facebook in 2010: $1.3 Billion
• Video Advertising had grown but not as radically
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
SOCIAL SELLS
!"#$%&'()#*+,#-%(.+/)'#,(#.,01'(2#,0340'#/('#/35,)2#/)#346'3,#%)'#/#.,5$40/7,0#,8##)'/(.+#/09#),.4/3#('),%(.')#:;<=>#/)#2+'&#/('#2,#%)'#?%)2#)'/(.+#:@A=>#/3,0B#2+'#-/2+#2,##C%(.+/)'D##!"#$%&'%(#)*+(,-#./$#.(,(#&(0#1$#1/(',#2*,3/4-(#)+#4#-(4,3/#(%5'%(#$,#-$3'4(0'4#-'1(7##8$9(6)(,#:;<;=##
>*,1/(,6$,(7#./(%#3$%-*6(,-#.(,(#(?2$-(0#1$#)$1/#),4%0@-2(3'A3#-(4,3/#,(-*&1-#4%0#-$3'4(0'47#-(4,3/#3&'3B#1/,$*5/#,41(-#'%3,(4-(0#)+#CDEF#
E+'#C/2+#2,#C%(.+/)'#
@A=#;<=#
A=#
"'/(.+#
"'/(.+#F#",.4/3#
",.4/3#
SOCIAL SELLS• What was most important to them?
• Users reviews: 30%
• Facebook: 17%
• Video-sharing (e.g. YouTube): 14%
• Twitter: 9%
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
SOCIAL NETWORKS AND BLOGS COMBINE WEB SEARCHING AND PERSONAL
RECOMMENDATION
SOCIAL ON THE ROAD
• 72.7% of US social network users accessed social networks at least daily while they were travelling.
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
VICARIOUS TRAVELMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Multiplying the Travel Experience• The vicarious travel experience effectively
means that each person is now travelling with an average of 120 spectators
• These are not passive spectators
• They are engaging, commenting and recommending constantly
• Travel suppliers now need to be a part of this atmosphere of constant engagement
SUCCESSFUL SOCIAL MEDIA CONVERSION
REQUIRES CONSTANT
ENGAGEMENT
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
ENGAGEMENT• Engagement means a point of contact on
social media
• Making a post or publishing content is not engagement
• Engagement is when people respond, react and interact with your content
• This is key for profile and conversion
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
YOU HAVE TO ENCOURAGE CONSTANT
ENGAGEMENT
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE NEW FACEBOOK IS DESIGNED TO
MAXIMIZE ENGAGEMENT
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Encouraging Engagement via UGC
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Let’s be realistic...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
People will talk about these hotels...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
But not this...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
You need great content
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE SINGLE STUPIDEST THING
YOU CAN DO IF YOU WANT GOOD UGC
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
AND LOTS OF TOURISM BUSINESSES
DO IT...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
QUESTION...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
DO HOTELS GIVE GUESTS AN
ELECTRICITY AND WATER BILL WHEN
THEY CHECK OUT?...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THAT WOULD BE CRAZY...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THEN
WHYDO YOU CHARGE THEM TO USE THE
INTERNET?...
Response time is speeding up...
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Mobile Web• Rate of phone growth is phenomenal
• Phones are no longer just for talking- they are an online means for accessing and publishing content
• People Travel with their phones as a tool, guide and assistant
• SATNAV directs the Tourist as they travel
• SMS communication to in-destination travellers
• Mobile Payments
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
TRAVELMOBILE
• Three out of ten cell phones in use in the US are now "smartphones" with internet connectivity.
• In 2010, nearly two in ten travelers (19%) have downloaded a travel-related application (app) to their smartphone.
• Half have navigated a destination using the built in GPS functionality or searched for the latest information on flight schedules and delays.
• Three in ten have compared airfares or hotel rates or shared information or photos about their travel experiences using their smartphone.
• One in six has booked air travel or lodging or viewed a virtual visitor guide that provides information on things to do and see while visiting a destination.
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
All About AppsMASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THE FUTURE KNOWS WHERE IT’S AT
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Facebook Places• Does the same as Foursquare without the
middle man
• One button check in
• Is becoming an extremely popular tool for destination marketing
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
INTEGRATED CAMPAIGNS• Successful campaigns use an integrated
combination of online and offline
• Initial online content is PR promoted to raise awareness and encourage initial engagement
• Ongoing engagement is monitored and measured
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Face the FutureThe Time has come to move
beyond branding and into business
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Face the FutureTourism marketing has become predominantly digital and social
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
World of OpportunityAs marketers this offers you
a chance to build rich, powerful and successful
global campaigns
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Business DrivenTo sustain digital marketing it can no longer be about brand value but ROI via conversion
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
IntegrateCombine Search, Social and
offline support to drive conversion and sales
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
CollaborateDevelop relationships between
marketers, their clients and partners to create and utilize
realtime social content
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Become BookableEnsure you have a realtime, e-commerce enabled reservation system and allocate inventory
online
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Become VisibleMake sure you are present on
Google Map layers: Sign Up and follow the instructions:
www.google.com/placesforbusiness
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Become VisibleMake sure you set up your
Facebook Fan Page:www.facebook.com/pages/create.php
and
www.youtube.com/watch?v=pSstaGFTP-g
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Become VisibleMake sure you set up your
business on Facebook Places:http://www.allfacebook.com/facebook-places-
business-2010-08
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
Become VisibleCreate a YouTube Channel:
www.youtube.com/pdf/YouTube_Brand_Channel_Redesign.pdf
and
mashable.com/2010/04/26/branded-youtube-channel/
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
ConvertFocus on Conversion to Sales:
http://www.widerfunnel.com/conversion-rate-optimization/31-conversion-optimization-tips-and-
counting
http://padicode.com/blog/conversion-rate/conversion-optimization-tips/
http://unbounce.com/conversion-rate-optimization/544-conversion-rate-optimization-tips/
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
MeasureMake use of Google Analytics:
www.google.com/analytics/
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS
THANK YOU
MASTERING SOCIAL MEDIA TO BOOST TOURISM BOOKINGS