Mobile Solutions

May 19th, 2011

2 PayPal Express Checkout and Mobile ECS

6/6/20

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A Typical Canadian Wallet

3 PayPal Express Checkout and Mobile ECS

6/6/20

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PayPal is an electronic wallet

A way to pay or be paid

Mobile

Online

4 PayPal Mobile Confidential and Proprietary

CONSIDERATIONS FOR MOBILE

• Build a Mobile website • Outsource to a partner or manage in-house • Build an app

WHAT PATH ARE MERCHANTS TAKING?

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HOW ARE MOST MERCHANTS APPROACHING MOBILE ?

Mobile Website-Why start with a mobile website?

Easily found via web search; customers are automatically

redirected and there is nothing to download

Fast time to market , lower cost to develop

Not device specific-agnostic, one dev supports all handsets

Supports dynamic content

Leverages your existing development

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USE A PROXY PARTNER?

Proxy Partners scrape your existing website and create

rules to reformat the content to fit mobile screens

Approximately 53% of merchants launch with a proxy partner

Can be economical to implement

Speed to market (6-12 weeks)

Partner handles all- little dependency on in-house resources

Proxy sites must match your web page flow and content, so not always optimal on mobile

Typically have longer pages with more scrolling

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• 33.7% lift in site conversion over other payment types (Crutchfield A/B Testing)

• 65% of PayPal mobile users are brand new to Crutchfield (Crutchfield Internal Data)

• 30%+ Share of Checkout for PayPal on Crutchfield Mobile (Crutchfield/PP Internal Data)

CRUTCHFIELD –USES A PARTNER TO PROXY THEIR SITE (USEABLE NET)

“This is evidence that providing a fast and easy checkout is an integral part of the mobile shopping experience.” – Brendan Edgerton, VP Direct Marketing

PayPal Mobile Confidential and Proprietary

Data Reveals Strong Results:

“Our data shows that Mobile Express Checkout not only drives conversion, but that it is delivering a significant amount of new customers.” – Todd Cabell, Senior Manager, Web Strategy

8 PayPal Mobile Confidential and Proprietary

BUILDING AN OPTIMIZED MOBILE SITE

The best mobile sites are fully optimized for mobile use. They do

not need to match your website page flow and content. They are

more “mobile friendly”, and provide a superior user experience

Pages are designed to reduce scrolling

Sites are designed to speed the user through checkout

Optimized sites can cost more to implement

Need resources-staff. Can take 6-9 months for project and build

Allows staff to develop a new skill set

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IS THERE AN APP FOR THAT?

Cool Factor

Visible-Icon sits on the desktop

Great User Experience

Download means customers are more loyal- Translates to repeat donations/orders

Hardware access-ie camera

More secure

Ebay will transact over $4B in 2011 in Mobile Sales

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Nov 23 Nov 10 Dec 3 Dec 22

1,300,000 Downloads 13,000,000 Sessions

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DISADVANTAGES TO BUILDING APPS

Cost: Can be expensive to custom develop apps

Each app is unique to a specific platform

Must drive download adoption

Multiple versions

Mobile site is Mass appeal, App is more of a niche play

Most agree it is best to mobilize your site first and build one app for iphone to start

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OTHER SOLUTIONS-MOBILE WEB AND NATIVE APPS

Integrated mobile device Mgt into the cloud platform

Keeps you independent from any mobile OS

Delivers a fast and optimized user experience for each device

(Connects to a rendering engine)

Create websites that feel like apps

These companies provide optimization tools which allow you to optimize images, audio, and video on the fly

We are beginning to see more companies using cloud software

services to publish content across all platforms

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A SAMPLING OF OUR LIVE MOBILE CUSTOMERS

..and more

Physical Goods Digital Goods/Intangibles

PayPal Mobile Confidential and Proprietary

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SCREENSHOTS Mobile Checkout Button Drives Conversion

PayPal Mobile Confidential and Proprietary

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Try to build a unique mobile experience for your customers. Here are some suggestions on how to optimize a mobile site or app:

• Minimize data entry and scrolling whenever possible:

• Allow shoppers or those donating to find what they need with minimal clicks/scrolling

• Use expandable sections when possible so most content fits on screen

• Make sure links and buttons are large enough to click on with small screens

• Place ‘Donate Button’ at top and bottom of the screen

• Make donating or checking out fast and easy – leverage auto-populate functionality when possible and provide ‘progress bar’ at top.

• Allow users to checkout as guests (without lengthy login)

• Keep the design simple and clean- it is not necessary to put entire website offerings on a mobile device

THE MOBILE WEB IS NOT THE WEB Build the right user experience for your customers

PayPal Mobile Confidential and Proprietary

“It seems to me that PayPal is likely one of the best options for mobile sites — it helps to reduce the number of keystrokes, and most Web buyers already have established PayPal accounts” - Sucharita Mulpuru, VP & Principal Analyst, Forrester Research

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WHAT HAPPENS WHEN MOBILE SITES GO BAD? Build the right user experience for your customers

PayPal Mobile Confidential and Proprietary

Harris Interactive Survey of Mobile buyers (commissioned by Tealeaf): http://www.mobilecommercedaily.com/2011/03/29/failed-mobile-transactions-drive-consumers-to-competitors-survey

High Mobile Expectations:

• 80% expect the mobile experience to be at least as good as in-store shopping

• 85% expect it to be at least as good as using a traditional PC

Risk of Losing Customers:

• 63% would be less likely to transact from the same company via other channels if they had a problem conducting a mobile transaction

• 84% of consumers who have conducted a mobile transaction in the past year have experienced problems (e.g difficulty navigating, unable to complete order)

Mounting Frustration:

• Mobile users say they find mobile transaction problems more frustrating than going to the DMV or being stuck in traffic

"PayPal's innovations within Mobile Express Checkout emphasize speed (2-click checkout) / simplicity (in-context payments) / and user experience.” - Scott Devitt, Executive Director, Morgan Stanley

17 PayPal Mobile Confidential and Proprietary

Out in the woods or in the city, It's all the same to me. When I'm drivin' free, the world's my home when I'm mobile” The Who