Today’s Today’s Game Plan:Game Plan:

Create Awesome Online Courses: Create Awesome Online Courses: THE SECRETS TO CREATING (AND PROMOTING) THE SECRETS TO CREATING (AND PROMOTING)

BIG TICKET COURSES TO BRING IN HUGE BIG TICKET COURSES TO BRING IN HUGE REVENUEREVENUE

A dabble into my storyA dabble into my storyStarted online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARSStarted online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARS

fast forward... fast forward... Well over $1,000,000 in digital product sales

Multiple programs that have sold multiple six figures

Turned fans into Passionate customersFreedomgenerating sales every dayHired my dad

Well over $1,000,000 in digital product sales

Multiple programs that have sold multiple six figures

Turned fans into Passionate customersFreedomgenerating sales every dayHired my dad

a couple things to keep in minda couple things to keep in mind

• • Baby steps! Baby steps!

• • Everyone here is set Everyone here is set up for success (by up for success (by being a blogger)being a blogger)

I’m Going To Share With you I’m Going To Share With you *EXAcTLY* what I did with my first *EXAcTLY* what I did with my first

online courseonline course

• • COURSE CREATE AWESOME INTERVIEWSCOURSE CREATE AWESOME INTERVIEWS = 6 FIGURES IN PROFIT IN JUST A FEW = 6 FIGURES IN PROFIT IN JUST A FEW MONTHS (PRICE POINT $495)MONTHS (PRICE POINT $495)

• • CRAZY STAT:CRAZY STAT: MY FIRST OPT-IN LIST FOR MY FIRST OPT-IN LIST FOR THE LAUNCH OF THE PRODUCT? 10,000 THE LAUNCH OF THE PRODUCT? 10,000 PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? NOPENOPE. .

1st Thing I Did? Paid Attention

1st Thing I Did? Paid Attention

1st Thing I Did? Paid Attention

1st Thing I Did? Paid Attention

1st Thing I Did? Paid Attention

1st Thing I Did? Paid Attention

2nd Thing I DID? Blog Post & Survey2nd Thing I DID?

Blog Post & Survey

The Simple Survey

The Simple Survey

1 Open Ended Question1 Open Ended Question

100 Responses100 Responses

3rd Thing I Did? Name, Domain, Design

3rd Thing I Did? Name, Domain, Design

4th Thing I Did? Blog Post & Easy Opt In

Page With Video

4th Thing I Did? Blog Post & Easy Opt In

Page With Video

5th Thing I Did? A better Opt In Page with

a gift

5th Thing I Did? A better Opt In Page with

a gift

6th Thing I Did? Created The Product

While I teased

6th Thing I Did? Created The Product

While I teased

Step by Step Powerpoint Step by Step Powerpoint Modules (voice + Slides)Modules (voice + Slides)

Screencasts Screencasts (sit on my shoulder)(sit on my shoulder)

““Interrogations” Interrogations”

Bonus materials: Bonus materials: Resource Guide, Resource Guide, TemplatesTemplates

Also...got the product Up in the “Backend”

“Backend” (all of it!)

Also...got the product Up in the “Backend”

“Backend” (all of it!)

“Teasing” E-mails

“Teasing” E-mails

“Teasing” E-mails“Teasing” E-mails

“Teasing” E-mails“Teasing” E-mails

7th thing Pricing? How I came Up With $495

7th thing Pricing? How I came Up With $495

Also, how Are People going to Pay?

Also, how Are People going to Pay?

8th thing I did? The VIP Launch!8th thing I did? The VIP Launch!

Fun Facts: Fun Facts: right around right around 400 People On Opt 400 People On Opt In ListIn List

VIP LAunch Results: VIP LAunch Results: 40 sales 40 sales over 5 daysover 5 days

VIP Sales: VIP Sales: $19,800$19,800

Release the dateRelease the date

“VIP”-OnlyBenefits

“VIP”-OnlyBenefits

VIP VIP Q&A SessionQ&A Session With Me With Me

Get The Get The Course Course FIRSTFIRST

BonusBonus Interrogation Interrogation

TIP: Personal E-mails

TIP: Personal E-mails

9th thing I did? The “Public” Launch!

9th thing I did? The “Public” Launch!

Fun Facts: Fun Facts: Since Public Launch an additional Since Public Launch an additional $200,000 in sales$200,000 in sales(in various different ways)(in various different ways)

Total first year = Over Total first year = Over $100,000 in sales$100,000 in sales in just a few months in just a few months (with sales still coming in weekly)(with sales still coming in weekly)

Currently About Currently About 5,000 “Prospects”5,000 “Prospects” as as well well

My “oops”My “oops”

Solution: 3 Video Series

Solution: 3 Video Series

Solution: 3 Video Series

Solution: 3 Video Series

TheResults?

TheResults?

3,000+ Opt Ins3,000+ Opt Ins

Opt Ins Every DayOpt Ins Every Day

Promote “Free Series”Promote “Free Series”(both myself & Affiliates)(both myself & Affiliates)

What happens at end of the What happens at end of the series?series?

10th Thing i Did? A BIG webinar

10th Thing i Did? A BIG webinar

WebinarResultsWebinarResults

90% Content + 10% 90% Content + 10% PitchPitch

96 people showed96 people showed(again not *huge* (again not *huge* numbers)numbers)

$10,000 in $10,000 in salessales

11th thing I did? Promotion & Over-delivering

11th thing I did? Promotion & Over-delivering

Joint WebinarsJoint Webinars

InterviewsInterviews

AffiliatesAffiliates

PromotionsPromotions

surprising customers with cool stuff (like Q&A)surprising customers with cool stuff (like Q&A)

A fewquick tips

A fewquick tips

End of webinar = send to checkout End of webinar = send to checkout everything else = send to free video everything else = send to free video seriesseries

Launching and closing = NOT a business. Launching and closing = NOT a business. Promotion continuesPromotion continues

You don’t have to be You don’t have to be hypey/sketchy/pushyhypey/sketchy/pushy

design mattersdesign matters

Personal touch mattersPersonal touch matters

Document EVERYTHINGDocument EVERYTHING

have funhave fun

experiment experiment

figure it out as you gofigure it out as you go

www.therisetothetop.com

www.createawesomeonlinecourses.com

Social media: @therisetothetop

facebook.com/risetothetop

www.therisetothetop.com

www.createawesomeonlinecourses.com

Social media: @therisetothetop

facebook.com/risetothetop

Q&A + Where to connect with meQ&A + Where to connect with me