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The Prussian field marshal Helmuth von Moltke famously said: “no plan survives contact with the enemy.” Similarly, few structured content models survive contact with a complex designs, CMS limitations, and real-world deadlines. Content reuse and cross-channel publishing depend on effective use of structured content: how can we combine those ideals with the pragmatic needs of our projects?
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Deblobbing in the real worldModeling reusable structured contentthat keeps working after the launch
CS Forum 2013
Hi. I’m @eaton!I’m with Lullabot.
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strategy, design, and development
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Chunks vs. Blobs
©2013 Victoria Belanger, Jello Mold Mistress of Brooklyn http://jellomoldmistress.com/
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NEEDS MOAR STRUCTURE
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No modelsurvivescontactwith realcontent
How does structured content break?
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No modelsurvivescontactwith realcontent
How does structured content break?
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1. Design Coupling8
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Question
Answer
Episode
Topic
Name
NameLocation
QuestionAnswer
Episode
Timestamp
SegmentProductsTopic
Design-First Content-First
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3. Oddball Content15
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Modeling Complexity
Quan
tity +
Long
evity
Structure Payoff
FAQ page
Sidebarpromos
Terms ofservice
Newsarticle
Staff bio
Photogallery
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Assets Structure Ephemera
2. Editors doing design18
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Position Priority
Appearance ➧ Emphasis
Proximity Relationship
vs
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If you must, treat the layout as its own kind of content
4. Narrative flow23
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HTML is for browsers.Article Gallery
Header Hero
Aside Slides
Div Warning
vs
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Shortcodes Custom XML
Insertioncodes
HTML
HTML5
attributes
Make WYSIWYG speak your language.
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Structured content is a series of trade-offs.‣ Model meaning, not mockups‣ Ephemeral content needs less structure‣ Capture emphasis and priority, not layout‣ Narrative requires structure in the body
… Share your lessons!
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Thank you!
