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Setting the Record Straight:Drupal as an Enterprise Web Content Management

System

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• Founded Drupal

• Co-founded Acquia

• Co-founded Mollom

• Co-founded Drupal Association

• Holds a PhD in CS

• Likes photography, chocolate

• @dries

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Agenda

• What is Drupal? And Which Vendors Does Drupal Compete Against?

• Common Myths about Drupal in the Enterprise

• What’s New in Drupal 8?

• Questions

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What is Drupal?

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Group Collaboration

User Generated Content

Activity Streams

Drupal is a Unified, Open Source Platform for Content, Community, and Commerce

Easy and Fun Content Authoring

Pre-Built Integrations

Presentation Layer

Globalization and Localization

Multi-channel Delivery Optimize online shopping across channels and devices

Integrations with 3rd Party Commerce PlatformsProduct CatalogsShopping Carts,

Orders, and Payment Processing

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Who does Drupal Compete With?

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Primary Competitors

• Web Content Management– Adobe Experience Manager– Sitecore– Legacy WCM vendors including SDL Tridion,

HP/Autonomy TeamSite, and Oracle

• Social Business Software– Jive– Lithium

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What do the Analysts Say?

Forrester WaveWeb Content Management

Forrester WaveSocial Depth Platforms

Gartner Magic QuadrantWeb Content Management

Analysts take a laggard view at markets, butDrupal is quickly gaining mindshare

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So, What are the Common Misconceptions about

Drupal?

And How Do Proprietary Vendors Compete?

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Fear. Uncertainty. And Doubt. (FUD)

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Top 5 Myths About Drupal

1. Drupal is just for blogs and simple sites2. Drupal isn’t secure3. Drupal won’t scale to handle the world’s largest sites4. Drupal requires tr ibal knowledge5. Drupal won’t work well with my marketing tools

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Myth #1:Drupal is just for blogs and simple sites, not Global Enterprises

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GE selected Drupal for more flexibility,better agility, integrate faster on

a centralized platform

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DRUPAL.EVERYWHERE.

NBC standardized on Drupal across entertainment, news, and sports sites

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300 completely custom artist experiences on Drupal

Over 50% of the Top Media and Entertainment Companies

Over 130 Nations 7 of 8 Top Universities

Drupal Dominates the Enterprise

9 of 12 Top Technology Companies

33% of Largest Life Sciences Companies

50% of Top 15 Financial Services Companies

Others

Drupal Dominates the Enterprise

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Growth of DrupalQuantcast Top 100,000 Sites (from BuiltWith.com)

Q1 11

Q2 11

Q3 11

Q4 11

Q1 12

Q2 12

Q3 12

Q4 12

Q1 13

Q2 13

Q3 13

Q4 13

Q1 14

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

DrupalAdobeSitecore

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Myth #2:Drupal isn’t secure

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SECURE

Drupal runs sites for over 130 nations.

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“One interviewee from a global pharmaceutical organization

believed that his open source WCM solutions

were more secure than proprietary ones …

Many also feel that the open code base is a particular

advantage, as it allows organizations to explore potential

security vulnerabilities.”- Forrester Research

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“Continuous and broad peer review,

enabled by publicly available source code,

supports [our] software reliability and

security efforts”

- David M. Wennergren, Department of Defense CIO

“Clarifying Guidance Regarding Open Source Software”

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Myth #3:Open Source won’t scale to handle the world’s largest sites

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Open Source Powers the Enterprise at Massive Scale

Digital Experiences

Drupal

Big Data Hadoop

Database NoSQL

Operating System

Linux

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460M

Hits to grammy.comon night of award show

30 30KConcurrent visitors per second during Hurricane Sandy with 100% uptime, serving 5.1M customers in metro NYC

31SCALEWeather Channel, a Top-25 Alexa

ranked site, is replacing legacy Percussion product with Drupal

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Myth #4:Open Source requires tribal knowledge

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This is the Drupal Community

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Market Presence

1,500,000+ sites

Global Adoption

196 countries

Extensive Capabilities 23,000+

modules

Broad Community

1,000,000+ members

Active Development 28,000+

developers

Drupal is the Largest Open Source Platform in the World

2X the size of Linux developer community

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Drupal

Proprietary Web CMS Products

0 20000 40000

28,000

100

Size of Devel-opment Team

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“As one Forrester Customer told us, We had some

concerns about support with open source, but we felt like

a commercial company like Acquia could make up for that

and give us the support we need.”

- Forrester Research

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Myth #5:Drupal is More Expensive

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40

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Example 3 Year Total Cost:Drupal vs. Proprietary Web CMS

Proprietary CMS e.g. Sitecore or Adobe Year 1 Year 2 Year 3 Total

License$200,00

0 $0 $0Implementation Services

$200,000 $20,000 $20,000

Maintenance $40,000 $40,000 $40,000Hosting $40,000 $40,000 $40,000

Total$480,00

0$100,00

0 $100,000$680,00

0

Drupal Year 1 Year 2 Year 3 TotalDrupal $0 $0 $0Implementation Services

$150,000 $15,000 $15,000

Acquia Cloud $60,000 $60,000 $60,000

Total$210,00

0 $75,000 $75,000$360,00

0

Projected 5 year savings by migrating 55 websites from legacy OpenText Vignette to Drupal

$4.7M

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Bonus! Extra Myths1. Drupal Doesn’t Have a Roadmap2. Drupal Doesn’t Have an Upgrade Path

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So, enough with the FUD.

Let’s talk about the next version of Drupal, Drupal 8

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1. Integrated WYSIWYG Editor

• “Make content editing as easy as Microsoft Word”

2. In-place editing

New in Drupal 8Re-imagined Content Authoring Experience

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1. Everything in Drupal 8 is Responsive• Themes, Images,

Tables, Breakpoints, etc.

• Toolbar

2. New Mobile Preview

3. Optimized for Speed!

New in Drupal 8Mobile Everywhere

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1. Automatically downloads interface translations- Over 100 languages

supported

2. Built-in Support for multilingual sites

3. Show + Hide Content By Language

4. Over 500+ additional fixes+features

New in Drupal 8Multilingual and Globalization Support

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Modern RESTful APIs Enable Better Integrations With the Tools You Already Use

New in Drupal 8Better Integration Support

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Lastly, A Little Bit About Acquia

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Acquia: the Digital Business Company

• Example customers include Twitter, Mercedes-Benz, Warner Music, Stanford University, Cisco, Puma

• Empowering companies to deliver great digital experiences that integrate content, community and commerce

• More than 440 employees,4,000 customers; Deloitte Fast 500 fastest-growing private company

Key Verticals

• Financial Services

• Healthcare

• Higher Education

• High Technology

• Life Sciences

• Media & Entertainment

• Non-profit / NGOs

• Public Sector

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Acquia, the Digital Business Company

Continuous DeliveryCloud

Platform

Digital EngagementServices

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Ok, Let’s Wrap This Up

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1996-2003

WCMSWeb Content Management

Systems

CLOUDS + SUITES REPLACED BY OPEN SOURCE?

By 2010Open Source destroyed

proprietary WCMS Market

2014

MarketingCloud

201X

Drupal Changed the Industry

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Proprietary companies are building

closed systems,ACCESSIBLE TO ONLY A

FEW.

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Drupal brings these

capabilities to the masses.

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Resources

• Georgia.gov case study– https://www.acquia.com/resources/case-study/

georgiagov

• Pfizer – Building a Global Digital Platform on Drupal– https://www.youtube.com/watch?v=oCMOTh-

CtzE

• Try Drupal on Acquia Cloud Free– https://acquia.com/free

59@dries :: dries@acquia.com