Over the past couple weeks, you have likely heard the hype surrounding Google+. If you were lucky enough to get an invite, you may have started exploring the new social network. Or you may have seen the “+1” appear next to your search results. Google+ has the potential to have a large impact on social and search as we know it. Join Webbed Marketing’s President Bill Balderaz, and Social Media Manager Rebecca Roebuck, to discuss the ins and outs of Google’s latest venture, and what it means for you and your company.During this webinar we’ll discuss:• What is Google+• How it differs from other social networks• How +1 impacts search and SEO• What’s next
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1.Deciphering Google+ July2011 Bill Balderaz Webbed Marketing
#WMwebinar
2. July 2011
Agenda
What is Google+
Google+ and SEO
Google+ Cheat Sheet
This is just the beginning
#WMwebinar 3. What is Google+?
Real-life sharing, rethought for the web
Already one of the fastest growing social networks one estimate
says the network reached 10 million users in just one week and now
has 18 million
July 2011 #WMwebinar 4. Isn t it just like Facebook? July 2011
#WMwebinar While the Google+ stream looks awfully similar to
Facebook s wall there are some key differences:
More sharing/privacy options
Can share a post, link, video or photo right from Gmail
Google+ updates appear in search results
5. Circles July 2011 #WMwebinar
Allow you to organize people into groups of your choosing
(family, friends, coworkers, etc.)
You can share any post publicly, with one or many circles, or
with just one person
You can add anyone to a circle and vice versa. It doesn t have
to be reciprocal
Circles are private. People in your circles do not know which
circle they have been placed in.
6. Sparks July 2011 #WMwebinar
Receive timely articles relevant to your interests
Interests in Sparks are private your circles can t see them
unless you let them
If you've found something other people you know might want to
see, you can chose to share the Spark
7. Hangouts July 2011 #WMwebinar
Hold live group video chats
Hangouts will be broadcasted on your stream. Click thejoin this
hangout button to participate
Connections can also send a URL to join a hangout
Anyone in a hangout can invite anyone else
Only 10 people can be in a hangout at once
8. Mobile July 2011 #WMwebinar
Each post will give you the option to share your location
Instantly upload photos and videos from phone
Hold live group chats orhuddles
App currently available for Android ,
iPhone and on mobile web
9. Google+ and SEO
Google Realtime Search was suspended on July 4
Public posts from Google+ will be indexed, along with the
comments made on those public posts
Google+ updates will appear in search results
Companies seeking to ensure their content makes it into Google+
Sparks
July 2011 #WMwebinar 10. +1 Button July 2011 #WMwebinar
The +1 button appears in search results and on websites
Your +1 is your public recommendation of a site
While you can control who sees your +1 tab on your Google+
profile, anyone on the web can see a site you +1 d.
Your +1 s and your social connections also influence the
content you see in Google Search.
Google definessocial connections as:
People in your Gmail (or Google Talk) chat list.
People in your My Contacts group in Google Contacts
People in your Google+ Circles
People you re following in Google Reader and Google Buzz
11. Google+ Cheat Sheet
Use +username or @username to mention/tag someone in a
post
To share a post from Gmail, click the newshare icon on the
toolbar (There is also a notifications iconin Gmail that will let
you know if someone added you, +1d a post, etc.)
July 2011 #WMwebinar 12. Google+ Cheat Sheet
Items you +1 on the web appear on your +1 page. Posts you +1 in
Google+ do not.
To prevent people from sharing one of your posts, click the
arrow at the top right of the post and selectdisable reshare. (You
may also want to use disable reshare when sending a private
message.)
You decide who sees each post, by selecting public, specific
circles or specific people before sharing.
July 2011 Source: http://www.buzzfeed.com #WMwebinar 13. Google+
Cheat Sheet
Don t want to receive a notification every time someone
comments or +1s a post you commented on? Click the arrow on the top
of the post and select Mute this post.
To add a picture, link or video, you can use the icons on the
bottom of the share box or drag the item from your desktop and drop
it into the share box.
July 2011 Source: http://www.pcworld.com #WMwebinar 14.
Summary
This is just the beginning
Google+ is still brand new and will evolve just as the other
social networks have. It s impact on social networking, SEO,
ecommerce and mobile is not yet clear.
While there has been a great deal of buzz around Google+ many
are still not sure exactly how to best utilize it and where it fits
in the social spectrum.
Despite the uncertainty surrounding Google+, its growth
suggests that it will be around for a long time to come