Defining the IoT Stack

Defining An IoT Stack

April 23, 2015

Todd GreeneCEO, PubNub

The Promise of IoT

3Let’s talk about today.

Internet of Things

Risks & Realities

Expectations

Time

The Four Horsemen of the IoT Trough

Security Economics

Reliability Expectations

Security

There is no codified security model for IoT


Security Cams Hacked

Thief Steals Car with Smartphone

HVAC Hack leads to 100m Stolen Credit Cards

Reliability

“Creating the Most Doorstops

in the Shortest Time”



Economics

Operating Costs vs. Revenue

Subscriptions for Everything?


Expectations

Will we hit a “Big Data Hangover”?

Objections to always-connected world

Industrial IoT Consumer IoT

Data Collection 2-Way Device Control

Greater price pressure & lower margins

Time to Market matters much more

Risk of consumer backlash if products fail expectations

More disparate & unpredictable networking environments

Less controlled rollouts and provisioning

New infrastructure designs necessary for 2-way communication

New Complexities, More Challenges

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Static Web Dynamic

Web

Mobile Web

Enablers

• Internet • Browser • Dial-up • PCs

Enablers

• App Servers • Enterprise Web • Broadband

Streaming Web

Enablers

• Smartphones & tablets • Affordable cellular data • Social networks

Data Streams

• Always connected, always on

• Massive amounts of real-time data being created and consumed

• Cost of connectivity has dropped 2 factors of magnitude in last 4 years

• Huge business and consumer value in realtime data

Emergence of the Streaming Web

Repeated Technology Maturation Cycle

Proprietary

one-off

development

Services-

Focused

Platforms

Market driven

Standards &

Compatibility

Mature, Well-

Defined

Stacks

Database

LAMP / WebLogic / RailsApp Server

Apache/Nginx/IISWeb Server

Scale

SQL / NoSQL

HTML5 / JavaScriptUI

CDNs

History Lesson: Evolution of Dynamic Web

Technology platforms offer early advantages

but…

true platform vendors focus on delivering business value,

not delivering proprietary infrastructure.

Business Value of Platforms

PubNub

Goals of IoT Stream Conf

Identify the layers of the stack

Explore commercial products, services and open source projects that exist today or should

exist in the future to address these needs.

1

2

over

500 Billion Monthly Transactions

peaking at

3 Million Messages Per Second

over

200 Million Devices

over

1000 Paying Customers

delivering

1/4 second Worldwide Latency

using

15 Global Data Centers

Stack Discussion Starter…

Data Stream Networks & Device Control

IoT Analytics and Stream Processing

Security as a Core Tenet of the IoT Stack

Challenges Building an IoT Product Today

Crowdfunding vs Venture

Embedded Device Connectivity

IoT Trends from an Investor Perspective

Main Stage

IoT Security Perspectives and Challenges

Microservices, and reference architectures for IoT

Building Communities

Streaming, Analytics, and Triggers

Big Data, and Scaling IoT

Deep Dive Sessions

Thank You