SEO

Directing CustomersTo You

A DEFINITION

Seo (Search Engine Optimization) is a critical tool for directing traffic to your business’s website. By

emphasizing certain key words, phrases and titles, your site has a better chance of being found by potential customers. We maximize your site’s SEO to make it

easier for search engines to find, which as a result makes it easier for customers to find.

KEY WORD EXPLORATION

NEEDLE IN A HAYSTACK

Step 01 The first step in creating an SEO plan is to determine what keywords are most likely to lead customers to you. By researching your company, as well as comparable businesses, we’ll have a better idea of what will make you easy to find.

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SITE SURVEY

ESTABLISHING THE CONNECTIONS

Step 02 By examining your website, we can begin to accumulate a list of key words and phrases to use for SEO purposes.

What Should You Be Saying?

WhatAre You Saying?

We Establish Your Strengths& Weaknesses Through Extensive

Research & Evaluation

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DIRECTION

WHICH WAY MOVING FORWARD?

Step 03 Site survey now completed, we can move on to determining a direction for your SEO needs.

CARRY OUT PLAN

CONVERTING PLAN TO PRACTICE

Step 04 Using what we’ve learned, we can now put your SEO plan into practice. Customers searching for keywords associated with your company will now be more likely to find you online.

ADVERTISING AGENCIES

GRAND RAPIDS MI

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BRANDING

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SOCIAL MEDIA

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VIDEO PRODUCTION

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LOGO DESIGN

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MARKETING

GRAND RAPIDS

PUBLIC RELATIONS

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GRAPHIC DESIGN

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GRAPHIC DESIGN

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GRAPHIC DESIGN

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PUBLIC RELATIONS

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VIDEO PRODUCTION

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ADVERTISING AGENCIES

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WEB DESIGN

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WEBSITE DEVELOPMENT

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MARKETING FIRMS

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TRACK PROGRESS

CASE STUDY | New Soil

Step 05 Upon implementing the SEO plan, we will track its progress in order to assess effectiveness. If it becomes apparent that some aspect needs adjustment, we will note it for the next step.

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35%

30%

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10%

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KeywordsWaste Disposal Company

Search Engine Rank Position ( SERP )

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THE #’S DON’T LIE90% of search engines navigate to websites listed on page one of search results. Optify Study December, ’10

ADJUST PLAN

REFINEMENT = EFFICIENCY

Step 06 With the data derived from tracking, we can make adjustments to the SEO that will help achieve better results. Any final adjustments will be made during this phase.

MAP RESULTS

# OFVISITS

PAGEVIEWS

# OF PAGESVISITED

NEWVISITS

BOUNCERATE

AVG. TIME SPENT ON SITE

Step 07 Once the SEO plan has been active for a time, we can map the results. This gives us a more accurate idea of what words are bringing customers to you online.

CASE STUDY | Chop

Variables ForTracking SEO Data

We use the elements to the

left to help clarify exactly

where your SEO/Keyword

progress is on a month-to-

month basis.