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Talk at the Institutional Web Manager's Workshop (IWMW) 2012. This presentation looks at what led to the writing of the JISC Observatory report: Delivering Web to Mobile (http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/)
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Delivering Web to Mobile
(a kinda ‘big overview’)
by me
(mark power)
a quick look at how we got here …
pre 2007
June 2007fromoldbooks.org/r/19/pages/045-winged-cherub-firing-arrow/
July 2008
1st working draft of HTML5
January 2008
October 2008
+ Android Market
apps, dude.…apps
nearly 30 mobile
platforms born (and died) in last decade
April 2010
"new open standards created in the mobile era, such as HTML5, will win"
http://techwoo.blogspot.co.uk/2011_10_01_archive.html
January 2011www.w3.org/html/logo
it’s all about the “brand”, baby!
“Web v. Native”
“blah blah blah”
March 2011http://publications.cetis.ac.uk/wp-content/uploads/2011/10/Mobile_Web_Apps.pdf
JISC CETIS Briefing Paper18,000+ downloads
(quite popular then :)
but it’s not *all* about apps
April 2012http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/
JISC Observatory Report
Let’s see some evidence …
Tecmark Digital Marketing Agency
Cisco
Opera
Morgan Stanley Associates – Internet Trends 2010
2007 2008 2009 2010 2011 2012 2013 2014 2015
2000
1500
1000
500
0
Mobile users Desktop users
Estim
ated
Internet
Users
(MM
)
mobile users expected to exceed desktop users by
2014
Sample study of UK HEIs
200%
2%
mobile visits to homepage
November 2010–
November 2011
so what’s it allabout then?
Existing web content
New web content
Services & Stuff
optimised for mobile using RWD
not optimised
not even talking about it
Services = Apps?
molly
bit by bit …
So …