Data growth is the #1 data center infrastructure challenge today
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1 IDC, Worldwide File-Based Storage 2010-2014 Forecast Update, #226267, December 2010 2 Leung, Andrew et al., “Measurement and Analysis of Large-Scale Network File Systems Workloads,” UC Santa Cruz, June 2008
With continued growth in unstructured data, file-based storage is one of the
most critical drivers of storage1
Fueled by:
More growth in storage capacity in next 2 years than prior 5!1
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2007 2008 2009 2010 2011 2012 2013 2014
File based(CAGR=60.3%)
Block based(CAGR=22.5%)
(Exa
byt
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• Newer applications
• Virtualization
• Electronic document stores
• Document sharing
• Web 2.0 technologies
• Retention of digital records
Presenter
Presentation Notes
Purpose of this slide: Explore customer storage and data management pain points Talking points: The data profile in today’s organizations is changing. While small, random access file and transaction data was the key component of storage within the organization in the past, over the last decade, given the rise of the web and more sophisticated high-performance applications, unstructured data in the form of large files is overtaking structured data. Why is this important? Structured means small bits of data have been organized into rows and columns so they can be retrieved by a user based upon a question, or query, that the user presents. Unstructured data is presented as whole based upon the organization of a file system or application. Is your data an asset or a burden? With the explosion of data and the proliferation of devices that create, access, and store data, how do you find all of your data and how do you get control of it? Without knowing the importance of the data how do you decide what data to keep and where to keep it to meet your various needs? And, even assuming you can answer these questions, how do you provide data to key stakeholders so they can take decisive action? No wonder data growth was identified as the number one challenge for data center infrastructure in a recent Gartner survey (Gartner User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011, #G00208112, October 2010). The explosion of data in organizations – and its continued exponential growth – make storage a critical element that organizations must not fail to address in their IT strategy, while on the path to Efficient IT.
How we deliver a Fluid Data architecture: design tenets help customers achieve more
Content-aware deduplication and compression Integrated file services based on clustered file system F D
Production
F
D
Backup
D
Presenter
Presentation Notes
How we deliver Fluid by Design The Fluid Data architecture allows for storage that’s dynamic in nature. The architecture is supported by strong design tenets that create shared values across the portfolio and enable an end to end offering with a consistent set of Dell Storage characteristics. Fluid Data is the way we describe all of our core capabilities of Dell Storage, explain to customers that we are committed to this journey, our engineering team is tasked with designing products that support these core tenets For self-protecting solutions, Dell will extend the benefit of AppAssure across our enterprise solutions and services portfolio. Initially, it will be a software-only solution, and then over time we will offer additional data protection solutions tightly integrated in our Fluid Data architecture as we’ve done with our other acquired IP, including EqualLogic, Compellent and the Fluid File System. Customers will be able to manage data end-to-end, not in silos of servers and storage, or islands of sites. We are committed to revolutionizing the storage industry by delivering solutions based on core customer values.
Our strategy in action: Building a Fluid Data architecture through strategic acquisitions
2007 2009 2010 2011
4 #DoMoreIT
AppAssure Next generation data protection software
2012 2012
Presenter
Presentation Notes
Like all good architectures, we started with a blueprint, a purposeful plan supported by strong customer-driven beliefs about what storage should do. Based on best of breed technologies designed in the last decade, world-class virtualization and embedded system intelligence acquired via EqualLogic and Compellent Industry-leading de-duplication and compression algorithms from Ocarina Networks A patented high performance highly scalable file system based Exanet assets This past Friday (2/24/12), we acquired AppAssure to help our customers modernize their data protection strategies and keep up with the pace of their organization Based in Reston, VA, provides complete server, data and application protection of virtual, physical and cloud infrastructures. As of the acquisition, AppAssure has approx 230 employees. 194 percent revenue growth year-over-year in 2011 and 19 consecutive quarters of growth. With more than 6,000 customers, partners and service providers in over 50 countries, Alder is the fastest growing backup and replication software company in the U.S. as ranked by Inc. Magazine All great architecture is built based on what customers truly want
5 Dell Storage Forum 2012 June 11–13, 2012 | Boston, Massachusetts
Primary Backup/ DR Archival Unstructured data
Compellent Storage Center
Multi-protocol enterprise storage Ideal for high performance, complex workloads
Highly virtualized storage Ideal for small to mid-sized and consolidated environments
EqualLogic PS series
Disk-based backup for virtual and physical environments Ideal for large amounts of data and long-term archival
PowerVault DL
DX Object Platform
Archival storage Ideal for massive scale digital records
Store less Duplicate less
Archive smarter
Manage less
Industry’s only scale-out unified storage Ideal for mid-size and smaller deployments with growing data needs
EqualLogic FS NAS
PowerVault NX NAS
High-performing, easy-to-use network attached storage Ideal for smaller-scale storage consolidation
DR4000
Single scalable solution for data reduction and recovery Ideal for the growing enterprise
Reliable, cost-effective backup Ideal for organizations of all sizes with PowerEdge servers
PowerVault LTO Tape Drives Compellent FS NAS
WSS-Based unified storage Ideal for pure CIFS environments
PowerVault MD series
High-capacity, easy expansion Ideal for small-scale virtualization and consolidation projects
PowerVault ML
Modular tape library Ideal for smaller scale tape archival needs
PowerVault TL
Expandable & affordable tape automation Ideal for small business that have outgrown autoloader needs
Dell Storage: delivering the right solution for the right customer
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2010
100% of customers would buy Compellent again
Presenter
Presentation Notes
Results do fluctuate from year to year, but if you average all years of the survey EqualLogic and Compellent come out on top, far ahead of EMC and ahead of NetApp. Looking a little deeper at the 2011 results shows a clear win for Compellent + EqualLogic over NetApp and all others on customer satisfaction: EMC’s much lower rating on their own strongly suggests that if one looked inside the “Dell” result one would see that Dell’s Compellent and EqualLogic products had significantly higher customer satisfaction than Dell’s EMC products, which reduced the average “Dell” number, which tied NetApp. Thus EqualLogic and Compellent had significantly higher customer satisfaction than NetApp and all others.
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2011
Dell wins 1st or 2nd in all but one category
Presenter
Presentation Notes
Results do fluctuate from year to year, but if you average all years of the survey EqualLogic and Compellent come out on top, far ahead of EMC and ahead of NetApp. Looking a little deeper at the 2011 results shows a clear win for Compellent + EqualLogic over NetApp and all others on customer satisfaction: EMC’s much lower rating on their own strongly suggests that if one looked inside the “Dell” result one would see that Dell’s Compellent and EqualLogic products had significantly higher customer satisfaction than Dell’s EMC products, which reduced the average “Dell” number, which tied NetApp. Thus EqualLogic and Compellent had significantly higher customer satisfaction than NetApp and all others.
Gartner Magic Quadrant for Midrange and High-End Modular Disk Arrays, 2010
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Gartner Magic Quadrant for Midrange and High-End Modular Disk Arrays, 2011
IDC WW Storage Tracker Unit Share - FC/FCoE/iSCSI Q3 2011
12 Dell Storage Forum 2012 June 11–13, 2012 | Boston, Massachusetts
• Up to 24 compute nodes – Up to 4.6TB total RAM – Up to 384 processor cores
• End-to-end 10GbE network – Fully DCB compliant (including iSCSI TLV) – All switches in chassis managed as single device – 40GbE inter-switch links and uplinks
• Enterprise-class iSCSI SAN – Redundant arrays, each with redundant controllers – Advanced data management ….. – 25TB* of storage – Total of four 10GbE links
Converged Blade Data Center Specifications
*Based on 10K SAS drives
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Due to a spate of acquisitions, strong software and hardware integration, and higher R&D budgeting for system solutions, Dell has the functionality to deliver good, integrated fabric based infrastructure solutions.
Gartner Impacts and Top Recommendations for Dell's Data Center Strategy
Dell Storage Forum 2012 June 10–13, 2012 | Boston, Massachusetts
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Presenter
Presentation Notes
<dell presenter name> Thanks for having VMware join the session today. My name is Tracy Waller and am the Sales Director at Vmware responsible for our sales enagement with Dell in the Americas I thought we would start with a little humor around cloud. There are questions about how we move to Cloud Computing and the past 45 minutes is a great start on answering several of the important questions, Over the next 10-12 minutes, I hope to answer a few more and set the stage for conversations with our joint customers so we can bring about the “miracle” in step 2 depicted in the cartoon.
Fluid Data delivers a unifying storage architecture that constantly adapts to change
File, Block, Object Data
Store, Tier, Load Balance
Data Protection
Replication/Disaster Recovery
Backup Archive Cloud
Automatically and intelligently optimize your data from client to cloud
AppAssure brings critical business continuity capability to the Fluid Data architecture
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IT organizations are asking:
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Eliminate backup windows?
What if we could…
Recover applications in seconds?
Unify virtual and physical machine data protection under one user interface?
Use any machine to recover?
Be certain your applications are fully recoverable?
Recover from any location, including the cloud?
What if you could do all of these things in one product?
Support your applications around the clock and around the globe?
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How AppAssure works – Live RecoveryTM
In the event of a server or application loss, AppAssure Live Recovery™ enables near-instantaneous access to critical business data, while the full rebuild occurs in the background 7
AppAssure Core Disaster Recovery Site
SAN or NAS
VM
Protected Servers
SAN/NAS VM Cloud
Repository
How AppAssure works – Universal RecoveryTM
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AppAssure Universal Recovery™ allows users to recover from a virtual, physical or cloud image to any environment needed or available – including bare metal restore. The ultimate flexibility for disaster recovery. 8
AppAssure Core
SAN or NAS
VM
Cloud Identical hardware
Dissimilar hardware
Bare Metal Restore
Virtual Server
20 Dell Storage Solutions
• 80% cost savings with automated tiered storage
• Up to 80% reduction in storage costs
• 72% faster storage deployments Storage
Ecosystem
Systems & Software
Advanced Integration
Services
What can Dell Storage do for customers?
Presenter
Presentation Notes
Talking point: Targeting efficiency as a core objective across the IT infrastructure helps organizations enhance business agility, foster innovation, and accommodate growth, all while controlling costs. Given the increasing volume, velocity, and value of data in the Virtual Era, establishing an effective data management strategy must be a component of that approach. Dell Fluid Data solutions, which integrate capabilities for automation, optimization, scalability, and protection across the broad Dell storage portfolio, help organizations build a next-generation storage infrastructure as a foundation for an agile Efficient IT. Here are some real benefits are customers are realizing. Automated storage tiering, which puts less-used data onto less expensive disks, can result in cost savings of up to 80%. Date approved: 3.22.11 Claim number: G11001109 Claim support: Assuming 20% active data and all other data gets distributed to lower cost drives and storage systems. The listed claim can be used as a catchy headline or banner, however the meat of the ads, landing pages, etc. should clearly state the full meaning in the copy. Example "Compellent storage technology automatically allocates inactive data to lower cost storage, saving you up to 80% on storage costs.“ Optimize efficiency, agility and resiliency to help slash storage costs up to 80 percent. Date approved: 3.22.11 Claim number: G11000934 72% faster storage deployments and provisioning - Based on testing performed by Dell Labs in May 2010 comparing Dell EqualLogic Firmware v. 4.3 to Dell EqualLogic Firmware v. 5.0 with VMware API for Array Integration. Actual performance will vary based on configuration, usage and manufacturing variability
