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Demystifying Salesforce for developers
Jimens Lima
Software Engineer
Heitor Nascimento
Software Engineer
Agenda
❏ What is a CRM/Salesforce
❏ Architecture
❏ How much cost
❏ Salesforce Platform
❏ How to develop on Salesforce
❏ Questions
What is CRM?
❏ Customer Relationship Management.
❏ A strategy to manage the company's relationships and interactions with clients
and potential clients.
❏ Information compilation through multiple channels such as: email, phone, text
file and social media data.
❏ Integration among differents sectors such as: Sales, Marketing and Services.
What is Salesforce?
Salesforce offers nowadays separate products according to the
customer needs. The services break down into:
- Sales Cloud
- Marketing Cloud
- Community Cloud
- Analytics Cloud
- IoT
- App Cloud
http://www.salesforce.com/what-is-salesforce/
Salesforce Platform
http://www.slideshare.net/developerforce/salesforce-multitenant-architecture-how-we-do-the-magic-we-do
Multi-tenant Architecture
❏ Reliable
❏ Customizable
❏ Updateable
❏ Secure
❏ Fast
http://www.slideshare.net/developerforce/salesforce-multitenant-architecture-how-we-do-the-magic-we-do
Salesforce Platform
❏ Supporting +100.000 corporations
❏ 55 instances - https://trust.salesforce.com/trust/instances
❏ The provider never needs to worry about
❏ High-availability, load-balancing, scalability, system backups,
patches and security, and other infrastructure-related concerns.
❏ 3 releases per year.
❏ One single release takes 5 minutes long - 200+ features.
Costing
The more expensive license costs $300 per user per month.
http://www.salesforce.com/crm/editions-pricing.jsp
Salesforce Platform
CRMCRM
Salesforce
Salesforce
CRM Custom AppsCRM Custom Apps
Salesforce Platform
CRM Custom AppsCRM App ExchangeCustom Apps
Salesforce
Salesforce Platform
+CRM Custom AppsCRM App ExchangeCustom Apps
Salesforce
Salesforce Platform
Force.com
The fastest way to create Enterprise Cloud Apps.
https://developer.salesforce.com/platform/force.com
Force.com
Force.com
Sandbox and Production
What is Apex?
❏ Salesforce Platform Language❏ Similar to Java❏ Object-Oriented❏ Strongly typed❏ Support Classes and Interfaces❏ Cloud based compiling, debugging and unit testing
What's SOQL?
❏ Salesforce Object Query Language❏ Similar to SQL❏ Custom Object based ❏ Built into Apex
What's SOSL?
❏ Salesforce Object Search Language❏ Used to search text inside Custom Objects, Classes,
Visual Pages.❏ Unlike SOQL, which can only query one object at a
time, SOSL enables you to search text, email, and
phone fields for multiple objects simultaneously.
Demo
Demo
❏ Step 1 : Create CRUD❏ Step 2 : Create Custom Object.❏ Step 3 : Create Relationship. ❏ Step 4 : Create a trigger.❏ Step 5 : Run trigger’s code in a separate thread.❏ Step 6 : Create a REST Api.
❏ Developer console - "IDE Inside Salesforce"❏ Force.com - Eclipse IDE❏ Workbench - Web based❏ MavensMate - Atom / Sublime editor❏ Force CLI - Command line
Development tools
Governor Limits
Total number of records retrieved by SOQL queries
50.000
Maximum number of Apex jobs added to the queue with System.enqueueJob
50
DML Operations 150
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_gov_limits.htm
