ICM Horizons 2013

Singapore Industrial Automation Association Colin Koh

SIAA Confidential 9 Oct 2013 1

Table of Contents

• Introduction of SIAA

• The Next Wave of Automation – IoT and M2M

• The Myth & Barrier of Adopting IoT/M2M Among the SMEs

• The Current Landscape and Examples and Benefits of IoT Deployments

– 10 Minutes Hair Cut Service

– F&B

– Fleet Management

– Environmental/Energy

• Business Model

9 Oct 2013 SIAA Confidential 2

Singapore Industrial Automation Association

• Established in 1982 as the Singapore Industrial

Automation Association (“SIAA”)

• A professional trade association that facilitates

and forms strategic alliances to build business

communities through IoT & M2M technologies

• Since 2006, has been actively promoting the

use of IoT & M2M Technologies to improve

productivity and competitiveness.

• As the vanguard of Automation since 1982,

SIAA has today become the defacto catalyst to

drive the accelerating of applications in the

Internet of Things.

SIAA Confidential 9 Oct 2013 Page 3

The Evolution of Computing …

(Starting ’40s … ’70s)

Mainframe Computing

many users – 1 computer

(From ’70s … 2000s)

Personal Computing

1 user – 1 computer

Dedicated Computing

1940s 1970s 2000s 2012

gateway

INTERNET BOOM

M2M

Current Generation

(From 2012 onwards)

Ubiquitous Computing

1 user – many computers

9 Oct 2013

Time to Align with Industry Evolution

Page 4 SIAA Confidential

Macro Trends

• Miniaturisation Of Devices

• Advances in RFID Technologies

• Internet Protocol Version Six (IPv6)

• Improvement in Communication Throughput and Latency

• Real-Time Analytics

• Adoption of Cloud Technologies and Security

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Machinery Robotics

Manufacturing Factory

Automation

Traditional Industrial

Automation

IoT (Internet Of Things)

M2M Technologies

Software Automation

Data Analytics

Information Automation

SIAA Confidential

Our Charter

9 Oct 2013 Page 6

Myths and Barriers of IoT for SMEs

• Cost >

– Price of Sensors, Smart Devices and Cloud Services (SaaS, IaaS, PaaS)

• IoT & Big Data are for Big Corporations on the Supply Side, SMEs can only Remain as Demand of the Equation >

– Refer to http://data.gov.sg

• Lack of Know-How >

– Government and Industry Assistant Scheme

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Local Examples of IoT and M2M Deployments

9 Oct 2013 8

QB House – Service Technologies

Cash

Register

Machine

Waiting

Time

Status

Sensors

Shop Controller

International HQ

http://www.qbhouse.co.jp

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Air Wash

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F&B Guest Paging Systems

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Fleet Management: Enterprise Productivity and Business Intelligent

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As Low as S$7.50 per Vehicle/Month

Wireless (GSM) Weather Station

Today This Month This Week

Your Machines will Post and Tweets

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Cloud Service

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Business Model

(Source: Business Times: 2 Oct 2013)

“Companies that alter their business

model in response to change and

opportunity are more likely to achieve a

sustainable competitive advantage.

The reason is simple: it is much more

difficult for a competitor to copy a

business model than it is to replicate

products or services,”

Steven Phan, Asia-Pacific managing

partner at accounting firm EY.

IoT: Change the way the world works

CEO Jeff Immelt: "The Internet has changed the way we consume

information and talk with each other, but now it can do more.

By connecting intelligent machines to each other and ultimately to

people, and by combining software and big data analytics,

we can push the boundaries of physical and material sciences to

change the way the world works." (from ZDNet webpage)

IoT create new business model:

More objects are becoming embedded with sensors and gaining the

ability to communicate. The resulting information networks

promise to create new business models, improve business

processes, and reduce costs and risks. (Mckinsey)

Impacts & Change of Business Model

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Key Takeaway

• Adopting ICM solutions for SMEs can be low cost and simple.

• Environment and technology are changing to provide a level

playing field for SMEs.

• Smart City > Smart SME > Smart Workforce > Smart Service >

Smart Business Based on Existing or Future Infrastructure

(Physical & Non-Physical).

• Technologies & Opportunities are here, we just need more good

business ideas.

Take Action Now!! 9 Oct 2013 SIAA Confidential 17

Thank You

SIAA Confidential 9 Oct 2013

Contact SIAA For More Information

http://www.siaa.org

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