Slides from my "Designing for the Social Web" presentation at D2WC 2011.
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1. DESIGNING FORTHE SOCIAL WEBwith Justin Seeley
2. JUSTIN SEELEYAdobe Certified Experttwitter - @justinseeley
email - [email protected] 3. THE AGENDA
Mapping a Social Strategy Creating a Unified Message Through Design
Implementing Your Plan for Dominance Benefits of Social Cross
Pollination Integrating with Your Existing Website/Blog 4. SOCIAL
STRATEGY What Sites Do You/Your Client NEED to be on? Find the
Right Community... and Listen to it! Explore Customization
Options/Frameworks. 5. If youre a Dog, Dont Try to Be a Kangaroo!
6. Explore those who camebefore you... and copy them! 7. Learn the
limits of yourchosen platform. 8. LEARN STUFF Study Facebook
Customization Options (FBML,iFrames, Applications, etc.). Learn to
Use Your Own Artwork for Sites LikeTwitter, MySpace, and About.Me.
Study Screen Sizes, and Know Your Safe Zone 9. Consistency Promotes
Awareness 10. UNIFIED MESSAGE Develop a Core Set of Graphics Create
Taglines, Bios, and Catch Phrases Create a Single Point of Contact
Utilize the Space Youre Given Wisely 11. TWITTER ASSAULT Options
Are LIMITED at Best... Be Careful. Screen Size is Your Enemy. Get
Out in Left Field... WAY Out there! Learn From The Pros. 12. 5 GOOD
SAMPLES 13. FACEBOOK ASSAULT Images are OK, but iFrames are Better!
If You Can Build a Website You Can Build aFacebook Page... EASILY!
Do What You Can with 520px... Yeah it Sucks. Learn the Tricks of
the Trade. 14. 5 GOOD SAMPLES 15. Social Cross Pollination... 16.
SPREAD THE WORD Introduces People to a NEW Side of You. Free
Advertising... Yes, I Said Free. Give Already Interested People
Something elseto Follow and/or Read. Great Avenue for Shameless
Self-Promotion! 17. HOW TO POLLINATE Include Links to Other
Networks Everywhere. Put It In Your Email Signature. Put It On Your
Business Cards. Add a Like Tweet This or Follow Me Buttonon Every
Blog Post You Write. 18. SOCIAL INTEGRATION Theres a Plugin for
That... Read Documentation for Static Site Integration. Design Your
Own and Link It Up. 19. THANK YOU!
