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Examples of design elements on popular websites.
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EmphasisAmazon
Emphasis is created by one large image in the middle of the home page.
RhythmEtsy
The pictures in lines and rows keep your eyes moving from one to the next, creating rhythm.
SimplicityGoogle
All white space except for the logo and search bar exhibits simplicity.
UNITY• Coke and Target both use a single
color emphasis to create unity.
• The similar colors are grouped and separated by large white areas.
VARIETY
• TV show/magazine Top Gear uses a varying size and offset picture layout to create variety on its site.
BalancePinterest
Balance is created by equal rows of images on each side of the page.
ScaleGap
The Gap uses different sized images that exhibit the design element of scale.
Amy RoseMax RinkelAndrea Bennett