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Lab42 Case Study
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Determining Target MarketPool and Spa Survey
Total Respondents: 174
Do you own any of the following? (select all that apply)
In-ground swimming
pool24%
Above-ground swimming
pool21%
Smaller "splasher" pool, with pump and filter
9%
Spa or hot tub18%
None of these28%
How long have you owned your pool/hot tub?
Less than a year29%
1 - 3 years35%
3 - 7 years23%
More than 7 years13%
How often is the water in your pool or hot tub tested?
Daily5%
2 - 3 times per week20%
Weekly36%
Less than once per week17%
Do not test22%
Which is your primary testing method -- testing the water yourself, having a pool service test the water, or taking a sample to a pool/spa store?
Testing the water myself77%
Having a pool service test the
water15%
Taking the sample to the store8%
What type of sanitizer is used in your pool?
Chlorine83%
Bromine5%
Salt Sys-tem6%
Mineral/Natures2/Frog6%
None1%
Has your testing frequency changed since you first purchased your pool or hot tub?
Yes, it has in-
creased
13%
Yes, it has decreased26%
No, it has stayed the same61%
What do you currently use to test the water in your pool/spa?
Test strips58%
Liquid kit32%
Test meter9%
Other1%
What brand(s) of testing product do you use? (select all that apply)
AquaChek36%
BioGuard20%
hth7%
Insta-Test12%
LaMotte4%
Leisure Time4%
Pool Check
8%
Taylor2%
Other5%
Where do you purchase your testing products?
Pool/Spa store40%
Mass merchant (Wal-mart, Kmart, Home Depot, Lowes,
etc)47%
Catalog/On-line11%
Other2%
What are the 2 primary reasons for owning your pool/hot tub?
Entertaining19%
Place for family/children to play
20%
Exercise11%Fun
25%
Convenience3%
Aesthetics1%
Relaxation20%
Other2%
Which of the following statements do you agree with?
I find basic
pool/spa m
aintenance to
be a hassle
I trust
my pool/s
pa store
clerk
for water c
are advic
e
Test str
ips are
easier t
o use th
an liquid ki
ts
Maintaining a pool/s
pa is exp
ensive
I take
pride in
keeping th
e water c
lean and clear
Liquid ki
ts are
more
accura
te than te
st str
ips0
10
20
30
40
50
60
70
80
90
65
42
70 70
83
22
What is your gender?
Male46%
Female54%
Please Select Your State from the List
Alabama
Arizona
Californ
ia
Connecticu
t
Florid
a
Hawaii
Illinois
Iowa
Kentucky
Maine
Massa
chuse
tts
Minneso
ta
Miss
ouri
Nebraska
New Hampsh
ire
New Mexic
o
North Caro
lina
Ohio
Oregon
Rhode Island
South D
akota
Texas
Vermont
Wash
ington
West
Virginia
Wyo
ming0
2
4
6
8
10
12
14
16
18