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Developing a Cutting Edge Social Enterprise Software Strategy that Leverages Your SharePoint Investment !by Dion Hinchcliffe!
® 2010 Dachis Group. Confidential and Proprietary!
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Sources of Lessons Learned:The 2.0 Adoption Council!
• Over 200 large firms!• Practitioners of
Social Business and Enterprise 2.0!
• Only companies with over 5,000 employees!
• Our research and insight into these hundreds of firms drive best practices and lessons learned!
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The drivers for next-generation business!
• Pervasive global connectivity
• New friction-less interaction platforms
• Focus on network effects
• Information superabundance
• Inherent transparency, openness, and broadcast
• The rise of social capital
Social As A Global Trend
The Map of Social ���Software Opportunity
Creating new rapid growth online products powered by: • Peer Production • Jakob’s Law • The Long Tail • Blue Ocean • Network���Effects
Reinventing the ���customer relationship ���to drive revenue: • Customer Communities • Customer Self-Service • Marketing 2.0
Driving costs down through less expensive, better 2.0 solutions:
• Lightweight IT/SOA • Enterprise mashups • Expertise Location • Knowledge Retention
Improving productivity and access to value:
• Enterprise 2.0 • Open APIs • Crowdsourcing • Prediction Markets
Business Remodeling and Restructuring
• BPM 2.0 • Employee Communities • Cloudsourcing • Pull Systems
Change Management • Transformation Communities • 2.0 Education • Capability ���
Acquisition
Fostering ���Innovation
• Internal Innovation Markets • Open innovation • Database of Intentions
Leveraging Innovation • Product Incubators • Open Supply Chains • Product Development 2.0 • Some Rights Reserved
Innovation
Transformation Cost Reduction
Growth
The Elements of Social Business
Social Business enterprise ecosystem
customers + world
business partners
workers
Dynamic Signal
Metafilter
Hivemind
Ecosystem
The significant social computing trends of the last half decade in
trane
t
extra
net
Inte
rnet
High value, high scale, cost effective, and emergent business
outcomes
The strategic application of social computing to
enterprise challenges: Social Business Design
Source: Dion Hinchcliffe, Dachis Group, 2010 http://dachisgroup.com
What are the key elements of a social software platform?
• A holistic social view community that meets business needs
• Software that puts people and their relationships at the core of their function
• User profiles that list all of the connections you have with others
• Activity streams that display an ongoing set of events and messages taking place in your social environment
• Essential: Social applications that makes most activity public by default
Microblogs
Business Trading Partners
World Wide Web Customers + Public
Trust, Engagement, Reputation
The Social Web
Public Social Networks Interaction and Social Business
E2.0 Workflow
Unified Comm 2.0
E2.0 Compliance
Community Mgmt Social Web Tech & Standards
Us
B2C
B2B
Customer Communities
Worker Online
Community
Driving the Agenda: Today’s Social Networking
Landscape
1-2 billion people
Key Point: New technology and approaches are evolving faster than platforms like SharePoint are
The Evolution of the ���Enterprise Intranet
1.0
1.1
1.2
1.3
1.4
1.5
2.0
2.1
2.2
1990s
2000s
2010s
From http://blogs.zdnet.com/Hinchcliffe
Most organizations are here today
• Basic intranet presence • Informational directories • Content push
Theme
• Content management • Self-service • Productivity apps
Theme
• Peer information sharing • Collective intelligence • Social business solutions
Theme
Internal vs External Social Networking
Becoming highly
porous
Microsoft SharePoint:���The “Default” Social Software Platform
• About 80% of large organizations already have and are using SharePoint/MOSS!
• Capable document-management tool !
• Not always perceived as an adequate social software platform!
• Millions spent on customization is common!
• Frequent Criticism: Requires heavy customization, has poor social computing capabilities, and is difficult to use, too structured, and heavyweight!
• Often your first and/or biggest challenge!
Significant Recent Social Software Examples
• TransUnion - 50x ROI in high value scenarios
• IBM - 29% reduction in e-mail volume
• Siemens - Eliminating e-mail entirely
• GE - Entire company has transformed to enterprise social media + UC
Where Can Social Intranets Best Be Applied?
crowdsourcing
online community
cloud computing mashups
open APIs SaaS
Enterprise 2.0 & Open Business Models
social analytics, enterprise search
(social media in the
enterprise)
Product Development 2.0
The motive forces of 21st century business
• Network effects
• Peer production
• Self-service
• Open business models
• New community power structures
that we
know of so
far!
^!
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Why Are Good Social Software Platforms Different?!
• Maturation of techniques that leverage how people work together best!
• Realization of the power of emergent solutions over pre-defined solutions!
• Nearly zero-barriers to use!
• Highest degree of visible shared value!
• As well as...!
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The 2010 Social Business Landscape!
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Strategies for Driving Business Value with Social Software!
10!
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1!Define Your Problem First.Select Your Technology Later.!
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2!Understand What Makes Social Software Work Best. Focus on Those Aspects.!
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3!Good enterprise search is a central pillar of a successful social intranet. Itʼs also the key to ROI.!
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4!Invest in a robust community management capability. Itʼs whatmakes social software deliver long-term.!
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5!Everyone needs a little collaborative literacy, make sure they get it.!
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6!Social intranets arenʼt like classical enterprise software.!Actively encourage emergent and unintended consequences.!
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7!Pick the right social platforms.!Social is not a single product.!Also, itʼs OK to get it wrong, once.!
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8!Donʼt make it optional.!Donʼt make it a second class citizen.!Provide clear usage policies.!
Social Intranet
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9!“You Can Skip the Pilot”; or!“Your Pilot Is Your Rollout”!
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10!Social intranets are a platform, not an app. !Leverage the platform.!
Employee Spaces
Brian K. Magierski Co-founder, Chief Strategy Advisor
© 2010 Moxie Software Confidential
Connect People. Share Knowledge. Deliver Results.
2
! Leading & most complete Social Enterprise Software vendor, over 600 customers - $4.6B market by 2013
! Strategic partnership with IDEO to deliver unparalleled user experience
! Privately held venture-funded company, backed by Oak Investment Partners & Foundation Capital
Spaces by Moxie Social Enterprise Software
3
Customer Engagement Employee Engagement
Knowledgebase™ Web Self-Service Multi-channel Web Service Support Community Social Media Response
Collaboration Innovation / Ideation Expertise / Profile Social Media Monitoring
4
Knowledgebase™
Customer Spaces™
Social Engagement Layer People / Groups / Projects
Search / Filtering / Recommendation
Moxie Integration Framework
Employee Spaces™
Spaces by Moxie™
Social Media Monitoring
Collabora5on
Innova5on / Idea5on
Exper5se / Profiles
Social Media Response
Web Self-‐Service
Mul5-‐channel Web Service
Support Community
Moxie Architecture
New Generation Technology Built to Scale
5
True SaaS Architecture
Database
Architecture
Consumer Quality User Experience for the Enterprise
Liquid/Ruby on Rails
Deployment Speed
Days/weeks
Ac5ve Directory -‐ Single Sign-‐On SharePoint Groups Synch
SharePoint Integration
6
Employee Engagement Spaces™ Na@ve in EES™
Calendar (Sync to Exchange or SP) Community Blogs Idea Storm Wikis Tasks Projects Feeds Search across both SP & EES
Na@ve in SP
Documents Workflow & approvals Forms
Exposed from SP In EES™
Documents Consolidated calendar Forms * Excel services *
SP Features Replaced by EES™
Mysite Notepad Blogs Wikis
© 2010 Moxie Software Confidential 7
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