Development Approaches of WebRTC Based Services

How successful vendors add WebRTC to their service?

September 2015

Tsahi Levent-Levi

2

WebRTC offers real time communication natively from a web browser

WebRTC is a media engine with JavaScript APIs

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WebRTC is a Technology

not a SolutionTheBusyBrain

Browser Tech or Software Stack?

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Both

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WebRTC is both an open source project (=Software Stack) and a standard specification (=Browser Tech)

webrtc.org

• The open source project

• Holds an implementation of the

WebRTC specification

• Can be used by anyone for

anything

And also openWebRTC.io

WebRTC 1.0

• The standard specification

• Not yet completed

• Handled by the IETF and W3C

Why all the fuss?

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Which leads us to how people end up adopting it

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Adoption strategies are based on developers’ experience

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Level of dependency on 3rd parties

Level of

required

experience

in VoIP &

WebRTC

Self

Development

Adoption strategies are based on developers’ experience

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Level of dependency on 3rd parties

Level of

required

experience

in VoIP &

WebRTC

Self

DevelopmentIntegration

of Open

Source

Frameworks

Adoption strategies are based on developers’ experience

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Level of dependency on 3rd parties

Level of

required

experience

in VoIP &

WebRTC

Self

DevelopmentIntegration

of Open

Source

Frameworks Integration

of Commercial

SDKs &

Frameworks

Adoption strategies are based on developers’ experience

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Level of dependency on 3rd parties

Level of

required

experience

in VoIP &

WebRTC

Self

DevelopmentIntegration

of Open

Source

Frameworks Integration

of Commercial

SDKs &

FrameworksEmploying

SaaS

Adoption strategies are based on developers’ experience

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Level of dependency on 3rd parties

Level of

required

experience

in VoIP &

WebRTC

Self

DevelopmentIntegration

of Open

Source

Frameworks Integration

of Commercial

SDKs &

FrameworksEmploying

SaaS

Working

with an

API Platform

Same use case, different strategy

• Started as a “Hobby”

• Self developed

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• Adopted TokBox

• Acquired by Pluralsight

Democratizing communications

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C/C++ WebRTC APIs

Democratizing communications

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C/C++ WebRTC APIs Widgets

But why believe me? Let’s see some examples

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• appear.in is an open, free video chat service

• Lucid Meetings is a meeting organizer

• The virtual part of Lucid was “outsourced” to appear.in (and Hangouts)

• Why appear.in?• Free

• Integration documentation

• No special login needed

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• “Same” as the above

• SimpleBook.me focuses on online scheduling

• Needed the video chat part

• Outsourced it instead of building it

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• Veeting Rooms is about video conferencing in the SMB

• MailBird is a mail client for the desktop

• Veeting Rooms has been working on acquiring other businesses in similar whitelabel deals

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Some WebRTC API vendors are there as well

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Visual Support

Some WebRTC API vendors are there as well

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Visual Support

What have we learned?

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WebRTC lowers barriers for developers

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But at the same time, opens up a lot of alternatives

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Which makes it hard to decide on the best path

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Check out my latest update to the WebRTCAPI ReportNew tools include:

• an online comparison matrix

• visuals deck

• Monthly Virtual Coffee sessions

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https://bloggeek.me/webrtc-paas-report/