Similarities in our Video, Digipak and Magazine Advert

The Brick Wall• On all three products, we have used the brick wall

originally featuring in our music video in the chorus. We then went back and took a picture of the wall for the background of the magazine advert. This same picture was then resized to be used on 4 of our Digipak panels. One of the other panels, the picture of the band, they are also standing in front of a brick wall. The front cover is made up of lots of small pictures of the brick wall frames from the chorus. Music Video

Magazine Advert

Digipak

The Font• We used the similar fonts on

both the Digipak and Magazine Advert, which we got from dafonts.com. Our view of the ‘vibe’ of the video, paired with the use of the brick wall led us to decide on a graffiti, spray-paint types of font. By using the similar styles of font on both products the audience makes an appropriate association between them.

Pictures of the boys• This picture is probably what we consider the frame/picture which

captures our video best. For this reason, we use it in some way or another on all three products. Like with the fonts, by having this continuity, the audience recognises and makes the link between all three products, enhancing advertising, without it being too repetitive or boring, as each product uses the picture in a slightly different way.

The Video

For the Digipak, we added different accessories to each person using a brush tool.

On the Magazine advert, this was the one and only feature other than text, and so had to be different and catch the audiences attention. We cut out each person individually, took away the colour, and added various filters and effects.

The Digipak front cover is a collage of miniatures of the picture.

Other associations the video• Along with the main picture of the boys, and the brick wall, we also used other

pictures associated with the main product on the Digipak, as shown below.

This picture on the Digipak is taking directly from the music video.

Video Digipak

Although this picture is not directly the same, we have included a picture on the Digipak of the band members.