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Hear how Jack Daniel's has created engagement and advocacy for the brand by creating great experiences through responsive design and social conversation. Moderator: Tom Troja, founder, Social Symphony @trojahorse Speakers: Carmen D'Ascendis, director of global marketing, Jack Daniel's Cordell Lawrence, global community manager, Jack Daniel's @cordell82
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TELL STORIES
BE VISUAL
CREATE TENSION
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Community Manager Begins SS Archetype Posts Begin
(FRIENDING) LIKES INCREASING 261% PER POST
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Impressions
NON PAID IMPRESSIONS INCREASING 177%
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SS Archetype Posts BeginFull Time Community Manager Begins
SHARES
SHARES INCREASED 3,192% PER POSTShares
BEFORE SOCIAL ARCHETYPING™
CONFIDENTIALCopyright - Social Symphony 2010
AFTER SOCIAL ARCHETYPING™
Copyright - Social Symphony 2010
eMarketer
CONFIDENTIALCopyright - Social Symphony 2010
eMarketer NUMBERS TELL EVEN MORE
