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Discovery in the age of Appmania

Digiday mobile nyc get jar 2010

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GetJar CMO, Patrick Mork's presentation at DigiDay Mobile 2010

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Page 1: Digiday mobile nyc get jar 2010

Discovery in the age of Appmania

Page 2: Digiday mobile nyc get jar 2010

Apps – why you have to be there

• A $32 billion dollar industry by 2015…Juniper Research– Vs. 4.1 billion last year

• 50 billion downloads / year by 2012…Chetan Sharma Consulting– Vs.6 billion last year

• US market data points (Comscore, April 2010)– 69 million consumers used apps in April 2010– 38 million / 31 million were smartphone / featurephone users – Largest categories: Weather, Social Networking, Search, News, Sports

• GetJar– 1 billion downloads to date / 90 million downloads a month in 200 countries– Supports Android, Blackberry, Java, Mobile Web, Symbian, iPhone, Flash– 75,000 apps in our catalogue

Confidential2

Page 3: Digiday mobile nyc get jar 2010

Why effective marketing is becoming key

• Over 4,000 different handsets

• At least 8 different platforms to develop on

• More then 48 different app stores

• An estimated 425,000 apps alone in the App Store, Android Market and GetJar

• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…

Confidential3

Page 4: Digiday mobile nyc get jar 2010

Confidential4

Is my phone a

smartphone?

Blackberry Bold,

Curve, Tour,

Storm?

Will it work on my old Moto RZR?

Marketing to consumers will be a challenge

What version of Android do

I have?

What is Symbian?

Page 5: Digiday mobile nyc get jar 2010

App marketing made easy

Confidential5

APP IT! allows users to download your app to their

phone in a single click

It’s provides you with one, single destination to tell

consumers where to get your app or access your site

regardless of their phone make/model”

Page 6: Digiday mobile nyc get jar 2010

What it is and how you get it

• Once your app / site has been uploaded to GetJar your APP IT! Link has automatically been created

• Your APP IT! Link format will always be:– http://getjar.com/yourappname for mobile– Or http://www.getjar.com/yourappname for web

• You can now promote this link anywhere and drive all your users to one place to get their app / site no matter what platform they are on using:– SMS campaigns– App it! button on your mobile site– App it! button in your email blast– App it! button on your website…

Confidential6

Page 7: Digiday mobile nyc get jar 2010

Facebook: App it! off our mobile site

Confidential7

Step 1:Placed the App it! link on

their mobile site

Step 2:The consumer clicks the link and is taken to their

page on GetJar

Step3:GetJar serves them the

most appropriate app for their handset

Page 8: Digiday mobile nyc get jar 2010

App it! increased downloads more then 10x

8

• Uploaded their site in March 2009

• Placed the App it! link on their site in Sep

2009• Downloads went from

80,000 / week to 1.5 million /

Page 9: Digiday mobile nyc get jar 2010

AP: Just APP IT! with email!

• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email

• They uploaded their apps and mobile site to GetJar

• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers

• The resulting email campaign achieved a 20% click through from consumers

Page 10: Digiday mobile nyc get jar 2010

Cnectd: App It! through Twitter

Confidential10

• Uploaded iPhone, Android and BB

apps• Placed App it! on

their website•Tweeted the link• 600,000 dl’s in 6

days

Page 11: Digiday mobile nyc get jar 2010

Why App it! on GetJar?

• Free to get and use

• One point of access for consumers regardless of phone / platform

• Eliminates the cost of having your own download infrastructure

• Makes it easy to promote all your apps in one place

• Ensures there’s something for each consumer regardless of phone / OS

Confidential11

Page 12: Digiday mobile nyc get jar 2010

GetJar Networks Inc. 1510 Fashion Island Blvd, suite

300San Mateo, California

94404 USA

Patrick MorkChief Marketing [email protected] www.getjar.com

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