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Digital accessibility in a post truth world
Stewart Hay Managing Director
Tweet me at: @ohmydeity
creating an inclusive digital world
intopia.digital
1 in 5 Australians have a disability
WCAG is necessarybut not sufficientfor a satisfactory user experience
Credit: @DodgyDesign_
Post truth accessibility
BOM Weather App released in October 2016
Does not conform to WCAG 2.0 AA requirements
Water Levels App released in January 2017 also has accessibility issues
10xintegration
testing
15xcustomer beta
testing
Estimates of relative cost of re-work
1xdesign
5ximplementation
30xpost product
release
Source: https://konceptapp.com/blog/2015/12/03/how-
much-would-you-pay-to-save-a-product-with-bad-UX/
Agency required to meet WCAG 2.0 AA conformance
Agency provided access to accessibility experts
Accessibility audit found issues in more complex features on the site
Policy is not enough
Better execution is needed to embed into orgnisation DNA
Who is responsible for accessibility?
Get educated› Know your responsibilities
› Include executives, project managers and business analysts
› Upskill whole project team including designers, developers, testers, content writers
Accessibility from the START› It should be integrated from design to testing
› Include it in requirements
› Should be part of procurement assessment
› Leverage experts in accessibility
Users! Users!! Users!!!› Involve diverse users in research and discovery
› Get real people to test your digital application
Use an audit safety net› Make sure agency/project team know
› Use independent auditing
› Automated testing is not enough
› Use assistive technology
› Get educated
› Accessibility from the START
› Users! Users!! Users!!!
› Use an audit safety net
Let’s continue the conversationStewart Hay Managing Director
Tweet me at: @ohmydeity
Tweet us at: @intopiadigital
creating an inclusive digital world
intopia.digital