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Social media marketing is filled with folklore of what to post, when to post, and how to post, but completely decoupled from goals. What if there were a better way, rooted in facts, goals, real actionable tactics to be effective today and to keep your strategies fresh in the future?
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#DigATL @rkischuk
Social Media MoneyBall:Smarter Content,Smarter Strategy,
Better Results
Rob KischukFounder, Badgy
@rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
Social Media Cat Syndrome
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#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
Where’s the Action?
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#DigATL @rkischuk
Massive Success with 2 Types of Post
#DigATL @rkischuk
#DigATL @rkischuk
Rhythm of County Outfitter
• 2-3 Posts on non-contest days
• 4-5 posts on contest days
• ALWAYS include a link
• → They love arrows
•Only photo posts
• Why? What can we learn?
#DigATL @rkischuk
#DigATL @rkischuk
“Likes” establish the base
opportunity for future
interaction
Affinity Step 1: Likes
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Weight - Content Type
Photo Posts - Maximize Engagement & Clicks
Text Posts - Maximize Reach
Link Posts - Historically Terrible
Video Posts - Good with Good Content
“Share A Post” - Awful, don’t do it
#DigATL @rkischuk
Weight - Engagement
Shares
Comments
Likes
Clicks
“Unread” Posts
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Posts typically lose traction within 3 hours of posting
Decay: Fresh Content Wins
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
App Notifications for Re-engagement
20-35% Clickthrough
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Open Graph Actions
Free Fan Acquisition
#DigATL @rkischuk
#DigATL @rkischuk
#DigATL @rkischuk
How Often to Post?
Depends on Audience and Content
Some suggested frameworks:
Net Likes: New Likes/Follows - Unlikes/Follows
Unlike per fan reached in a week
#DigATL @rkischuk
