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One day you were particularly inspired and developed a unique software application. Then you decided that, before promoting your new application, you should first protect it, and you chose CodeMeter from Wibu-Systems. That was a brilliant idea because with AxProtector you enjoy a fully automatic path to robust security in the blink of an eye. Next, you planned the features of all the various license models you will be selling and CodeMeter License Central proved an exemplary choice to create and manage your licenses in a flexible fashion. But now? How do you reach the millions of potential customers around the globe and be sure you have a powerful system that takes care of the license deployment and simultaneously automate billings and renewals, and optimize your commerce operations 24/7? Ready to be part of the New Economy? We open the doors for you In cooperation with Avangate, the leading cloud commerce provider for online software businesses and cloud companies, Wibu-Systems has fully streamlined its protection and licensing technologies with Avangate’s digital commerce solutions. Now you can enjoy a complete framework from concept design to global outreach, increase your sales, go live in days, and accept global payments – a winning software monetization platform to attract more customers to you. During the presentation “Digital Commerce – Your licenses around the globe”, we will lead you through all the necessary steps, from protecting your application and defining license models with CodeMeter, to the management of your selling process in the Avangate e-shop system. We will demonstrate live a real-world working example that you can easily replicate. You will learn: - how to protect your software in just five minutes with CodeMeter AxProtector - how to select and configure your licenses with CodeMeter License Central Internet Edition - how to set up your Avangate shop - how to connect this shop with CodeMeter License Central Internet Edition - how to distribute licenses via the cloud - how the customer’s experience of a software license activation will look - how to customize the process and the graphic user’s interface No more excuses. You have all the advantages at once. Technically, no programming is necessary: the connector we have developed between CodeMeter License Central Internet Edition and the Avangate e-commerce shop will let you easily navigate from one solution to the other. You can target any channel, any license model, and any market. Invest in fostering your revenue growth. Do your homework once, and sell repeatedly through a secure, comprehensive, and convenient infrastructure.
Citation preview
Your licenses around the globewith CodeMeter® and Avangate
Stefan Bamberg | Senior Key Account [email protected]
Marc Kriegs | Global Director Sales Engineering [email protected]
Digital Commerce
Speaker 3
Webinar: Your licenses around the globe with CodeMeter® and Avangate 2
Motivation
21.05.2014
Your idea Your implementation The challenges
• Copy Protection• IP-Protection
• Licensing• Selling• Marketing
Webinar: Your licenses around the globe with CodeMeter® and Avangate 3
The Basic Principle
21.05.2014
Protect License Sell
4
The Perfect Combination in Digital Commerce
21.05.2014 Webinar: Your licenses around the globe with CodeMeter® and Avangate
Digital Commerce
Software Protection andLicense Management
with CodeMeter®
Webinar: Your licenses around the globe with CodeMeter® and Avangate 5
The Basics
21.05.2014
Webinar: Your licenses around the globe with CodeMeter® and Avangate 6
Checklist: What Do You Need?
21.05.2014
Protect and license your application with CodeMeter AxProtector.
Create licenses with your CodeMeter License Central server hosted by Wibu-Systems.
Sell licenses and offer a download of your application using your own Avangate-Shop.
Webinar: Your licenses around the globe with CodeMeter® and Avangate 7
The Basic Principle
21.05.2014
Protect License Sell
Webinar: Your licenses around the globe with CodeMeter® and Avangate 8
Protect an Application (1)
License entry = Firm Code | Product Code
Firm Code: Created by Wibu-Systems
Product Code: Choose yourself
Up to 6,000 per CmStick / CmActLicense …
Firm Code: 5010
Product Code: 201.000
21.05.2014
Webinar: Your licenses around the globe with CodeMeter® and Avangate 9
Protect an Application (2)
21.05.2014
Firm Code: 5010
Product Code: 201.000
Webinar: Your licenses around the globe with CodeMeter® and Avangate 10
Protect an Application (3)
Automatic Encryption with AxProtector - no need for any programming knowledge
21.05.2014
DEMO
Webinar: Your licenses around the globe with CodeMeter® and Avangate 11
The Basic Principle
21.05.2014
Protect License Sell
Webinar: Your licenses around the globe with CodeMeter® and Avangate 12
Choose your License Models
21.05.2014
DesignLicense Model
Sell your application in a modular fashion!
Features on Demand: Charge your basic application
and offer additional functionalities on top.
Hook your customers (trials, bundles, special deals…)
Webinar: Your licenses around the globe with CodeMeter® and Avangate 13
Choose your License Models
21.05.2014
DesignLicense Model
Offer a time limited usage of your application!
Rental/Leasing/Subscription: Usage periods
Expiration dates
Maintenance contracts
Trial versions
Webinar: Your licenses around the globe with CodeMeter® and Avangate 14
Choose your License Models
21.05.2014
DesignLicense Model
Charge for the usage of your application!
Pay-per-Use: Use a secure counter.
Decrement it by the usage of a function (e.g. per calculation, per print, …)
The user can recharge the counter online when the credit is over.
Webinar: Your licenses around the globe with CodeMeter® and Avangate 15
Flexible License Models
All form factors support All license models!
21.05.2014
Single User
Network
Feature On Demand
Perpetual
Trial version
Rent / Leasing / Subscription
Pay-Per-Use
Maintenance period
Downgrade
Grace Period
Volume
Version
Standby
High Availability
Overflow
Borrowing
Name/PC
Time zone
Webinar: Your licenses around the globe with CodeMeter® and Avangate 16
License Server (CodeMeter License Central)
21.05.2014
License Central
AvangateConnector
Server for the creation and activation of licenses using tickets (activation codes)
Define your products and the related licenses.
The communication with the Avangate shop is based on the Avangate-Connector.
Operated in the Wibu-Cloud (alternatively in your own data center).
Webinar: Your licenses around the globe with CodeMeter® and Avangate 17
The Activation Process
21.05.2014
KNME6-YTA9K-ZWM9F-PLTQJ-5A44P
Creation of tickets (activation code)
Licenses
Customer
Hardware based
Software based
DEMO
Webinar: Your licenses around the globe with CodeMeter® and Avangate 18
The Basic Principle
21.05.2014
Protect License Sell
Webinar: Your licenses around the globe with CodeMeter® and Avangate 19
The Sales Process (Sell Licenses)
21.05.2014
Customer
Buy licenses
Request ticket
Create ticket for licenses
Transfer ticket
Deliver ticket
Shop
License Central
AvangateConnector
Hash
HashIP-Filter
Webinar: Your licenses around the globe with CodeMeter® and Avangate 20
The Authentication
21.05.2014
Request ticket
Hash
Hash
Shop
License Central
AvangateConnector
On both sides a hash value will be calculated on the base of the request parameters and the Avangate Secret Key.
The sell process can only take place if there are equal hash values.
The access to the CodeMeter License Central is only possible from a certainIP-number range (Avangate).
IP-Filter
Transfer ticket
Webinar: Your licenses around the globe with CodeMeter® and Avangate 21
The Activation Process (Activate Licenses)
21.05.2014
Customer
Enter ticket
Activate licenses with Software Activation Wizard or WebDepot
AvangateConnector
Shop
License Central
Webinar: Your licenses around the globe with CodeMeter® and Avangate 22
Activate Licenses
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Software Activation WizardWebDepot
Customizable layout Delivery also as source code
Webinar: Your licenses around the globe with CodeMeter® and Avangate 23
Build up your own Shop
21.05.2014
DEMO
Create and administrate
Webinar: Your licenses around the globe with CodeMeter® and Avangate 24
Thank you very much!
21.05.2014
WIBU-SYSTEMS AG
www.wibu.com