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THE WEB GOES MOBILE
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Nam-ho ParkForum One Communications
@namho
http://www.prospectmagazine.co.uk/2009/11/diary-5/
http://www.kylebean.co.uk/portfolio/#mobileevolution
Photo: Nam So-Yoen, Allmynews.com
http://www.boston.com/bigpicture/2011/11/egypt_erupts_with_fresh_protes.html
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Mobile data traffic 2011 is 8 times the total internet traffic in 2000
Source: Cisco - Global Mobile Data Traffic Forecast Update, 2011–2016
flickr: sidpicky CC BY-NC 2.0
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Currently more iPhones are sold each day than babies born
Source: http://www.lukew.com/ff/entry.asp?1506
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In 2012 there will be more cellphones than people in the world
Source: Cisco - Global Mobile Data Traffic Forecast Update, 2011–2016
flickr: slickimages CC BY 2.0
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In 2013 globally more people will access the internet through mobile
than desktop PCs
Source: Morgan Stanley Research
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45% of MENA internet users access internet by mobile
Source: Effective Measure - http://slidesha.re/N2DF15
photo: ictQATAR CC BY-NC-SA 3.0
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In Qatar, 75% owns a smartphone
Source: ictQATAR.qa - http://bit.ly/N2zYbR
photo: ictQATAR CC BY-NC-SA 3.0
This is not a phone.
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Hardware
Interac+onEnvironment
Time2(peak)User2Focus
Orienta+onSensors
Desktop
big$screenpower$supplyconsistent$networkkeyboard$and$mousesi5ng$(chair$and$desk)work$and$home8am$:$7pmextended$tasksmul=:taskfixedno
Tablet
medium&screenba-eryinconsistent&networkdirect&touchrelaxedhome5pm&8&10pmshort&taskssingle&taskportrait&and&landscapeyes
Smartphone
small%screenba+eryinconsistent%networkdirect%touchon%the%gohome,%idling,%workall%dayshort%taskssingle%taskportrait%and%landscapeyes
16Credit: flickr -‐ MeganMorris / CC License: NC-‐SA
17Credit: flickr -‐ shareski / CC License: NC-‐SA
18Credit: flickr -‐ Yourdon / CC License: NC-‐SA
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75
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Multichannel communication
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ContentWebsite
CommunicationMulti-channel /
Mobile
CommunitySocial Media
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Nada HamzehMedia Specialist, IREX
Mobile & Civil Society
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Ayman Itani CEO, Think Media Labs
Social Media and Mobile
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Jo AggarwalDirector - Access to Skills and Employment, Silatech
Mobile in the Workplace