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DigitalEcosystemsWhyandHowwithAPIs
MatthiasBiehl@mattbiehl
11.10.17 Start-upName 2 |
11.10.17 Start-upName 3 |
Ecosystems:BuiltaroundCustomerJourneys
Gototownforshopping
Getnewspaperontheway
Havecoffeeandreadnewspaper
Store NewspaperBoy Cafe
5
BusinessEcosystemsToday?
BANK
VehicleFinancingPlan
NameAddressZIPCity
VehicleOrderForm
NameAddressZIPCity
InsuranceOrderForm
NameAddressZIPCity
RegisterLicencePlate
NameAddressZIPCity
VehicleOrderForm
NameAddressZIPCity
YES,addinsurance
YES,registeranewlicenseplate
YES,addfinancingplan
10
TheDigitalEcosystem
BANK
13
HowtoUseDigitalEcosystems?
OrderReg-istrationPlate- API
OrderVehicle- API
CarInsuranceAPI
PayVehicleTax- API
ConsumerCredit- API
OrderVehicleService- API
15
SomeStrategiesforDigitalEcosystems
ParticipateinEcosystems-ParticipateonaMarketforAPIs
NotonlyParticipating– ButLeading!
CompetitionwithinaSector
CompetitiononCustomerJourney
20
WhoisbuildingtheDigitalCustomerJourney?
22
UsingtheDigitalEcosystemtoyourAdvantage
HowtomakeMoneyinDigitalEcosystems?
API
ExperienceOwner
DigitalExperience
End-Customer
Product
APIProvider
DigitalEcosystemsarebuiltaroundCustomersandtheirJourneys
Elicitcustomerjourneys
BuildAPIsforyourcompany’stouchpointsinthecustomerjourney
Decideinwhichcustomerjourneysyouwanttoparticipatein
Decideinwhichcustomerjourneysyouwanttolead
ThankYouMatthiasBiehl@mattbiehl
www.api-university.com