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Digital Experience Consultancy. Digital Media, Retail and Technology
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DIGITAL EXPERIENCE!
AU +61 (0)2 8005 6659 | MOB +61 405 280 125 | [email protected] | twitter.com/nathanmaguire
MARKETING | MEDIA | TECHNOLOGY
Strategic director of digital product, marketing and customer experience; consulting to world leading brands and specialist digital agencies. Extensive experience leading startup and enterprise level businesses through complex change to drive innovation, revenue and customer value. Commercially focused with over 13 years of experience spanning media, retail, ecommerce, and business technology acting as a trusted advisor and consultant. Passionate participant in fashion, music, psychology and cyber culture communities.
NATHAN MAGUIRE DIRECTOR OF DIGITAL
SPECIALTY SKILLS
RESEARCH & ANALYTICS
DIGITAL STRATEGY
UX ARCHITECTURE
PRODUCT INNOVATION
DIGITAL STRATEGY
COMMERCIAL STRATEGY
CUSTOMER EXPERIENCE
DESIGN
TECHNOLOGY & PRODUCT INNOVATION
CLIENT EXPERIENCE
30+ BRANDS
10+ AGENCIES/PARTNERS
DIGITAL MEDIA
RETAIL/ECOM
BUS/TECH
DIGITAL | MEDIA | INNOVATION
There aren't many people who intuitively understand user experience so when you meet someone like Nathan who has both extensive hands on experience and an instinct for what
works it is like a breath of fresh air.
IAIN MCDONALD CO-FOUNDER, AMNESIA RAZORFISH CHAIR OF AD.TECH, SYDNEY BOARD OF COMMUNICATIONS COUNCIL
Nathan and I have worked together on a number of projects and I look forward to the
next one! His strategic thinking, process, depthful knowledge and creativity combined
with his ability to handle multiple projects, deadlines and last minute changes from
clients are what is required - and he delivers.
LAURA PECK DIGITAL DIRECTOR, STARCOM MEDIAVEST GROUP, SYDNEY
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RECOMMENDATIONS
THE WORK
MARIE CLAIRE, INSTYLE, MEN’S HEALTH DIGITAL ENABLEMENT, COMMERCIAL DEVELOPMENT
CLIENT: Pacific Magazines PROJECT: Portfolio including: Marie Claire, InStyle, Who, Famous, Girlfriend, Men’s Health, Women’s Health (+13) AGENCY: Razorfish ROLE: Digital Service Development, Social & Content Strategy, Commercialisation and Partnership Development FORMAT: Digital & Social Platforms
BACKGROUND With 20 print titles including Marie Claire, InStyle, Who, Famous, Men’s and Women’s Health, Pacific Magazines has a combined print, audience of 8.6 million. With audiences rapidly shifting their focus to digital and social content consumption, managing the transition to a multiplatform audience company presents both challenges and opportunities that require a deep commercial and digital capability. To help manage this transition Pacific Magazines engaged Razorfish in partnership with Digital Experience to provide consulting services in enablement, commercialisation and digital service development. APPROACH To ensure that Pacific Magazines successfully manages the transition and delivery of new digital services and commercial models we developed an intensive 3 month assignment and program of work with an ongoing support facility.
Working with publishers and executives we implemented an enablement program delivering training and content strategy workshops across publications to uncover opportunities and develop partnerships. We developed new commercial models and pricing strategies to enable competitive market positioning. We created partnerships and new opportunities to ensure that practices would be firmly embedded within the business. To ensure ongoing success we look forward to working with Pacific Magazines and sharing in future successes.
CLIENT: Sportsgirl Australia PROJECT: http://www.sportsgirl.com.au AGENCY: Razorfish ROLE: Consumer Research, Customer Experience Design, Ecommerce Strategy FORMAT: Web, Mobile
BACKGROUND When Sportsgirl first ventured into ecommerce there were few local competitors selling online, positioning them as a category leader. With the globalisation of fast fashion and increasing price pressures Sportsgirl needed to ensure their ecommerce and brand experience was optimised to deliver on commercial objectives and offer an omni channel experience that set them apart from their competitors. APPROACH To understand the nuances of Sportsgirl's customer, we completed qualitative and quantitative customer research to inform rich fashion consumer profiles, behaviors, and core feature sets for the platform. With this understanding we started an agile design process and developed a responsive prototype for the web and mobile platforms that was tested in a lab environment against our core user base to validate our designs at three core stages of the project.
Informed by rich consumer insights we defined an omni channel strategy and customer engagement framework for Sportsgirl across retail, social and digital touch points. To support Sportsgirl's business objectives our strategy focused on developing capabilities to lay a foundation for ecommerce regionalisation and expansion into international markets. To bring our designs, strategy and specifications to market we worked with Sportsgirl’s development partner and were excited to see the new responsive web and mobile site live in 2013.
SPORTSGIRL OMNI CHANNEL SHOPPING EXPERIENCES
CLIENT: Canon PROJECT: http://www.irista.com PARTNER: How to Impact ROLE: Platform Strategy, Product Design, Prototype Development FORMAT: Web, Mobile, Software, Services
BACKGROUND Rapid advances in digital photography and image capture devices prompted Canon to investigate the development of new product and service offerings to maintain relevance in a rapidly changing market. APPROACH In partnership with How to Impact, we embarked upon a product innovation and customer experience design project involving embedded ethnographic customer research and analysis to uncover latent needs and create powerful insights to drive ideation and concept prototyping. We identified trends in consumer behavior, technology and competitive industries and assimilated and created product and service concepts, leading a matrix team of subject matter experts through a program of innovation. We solidified and created experience maps and customer journeys to validate and ideate with target consumers. !
A working prototype enabled us to test with consumers and refine and define product and services offerings to gain traction and valuable confidence from global stakeholders and key business decision makers. A choice modeling research phase enabled validation of business models, markets and core consumer offerings to create a comprehensive and focused product and service architecture specification. The beta product; now in test and available to EU consumers, has a planned and ambitious global launch schedule.
CANON DIGITAL SOFTWARE & SERVICE INNOVATION
CLIENT: World Vision PROJECT: http://www.worldvisionmicro.org/ PARTNER: E&L Consultancy ROLE: Experience Strategy, Product Launch Strategy, Product Architecture FORMAT: Web
BACKGROUND Inspired by the funding models of silicon valley, World Vision wanted to develop a way of connecting small businesses in the third world with financiers and sponsors to create new opportunities for and expand their donor footprint. While competitors had entered the market, World Vision wanted to test a unique approach that would focus on the strengths of the organization and develop a world first approach to micro finance. APPROACH In partnership with E&L, Digital Experience led a complex international stakeholder team based in the US, UK and Australia through a research, validation and prototype development program. To understand the complex nuances of microfinance we ran market research, price modeling and value based testing across a range of
audiences to develop our offer. Drawing on the extensive knowledge World Vision has with their customer we created an inclusive communication model to support an ongoing dialogue and relationship between entrepreneurs and investors, crucial to the success of the program. With a focused offer we completed an extensive prototype iteration program delivering a final design specification for consumer testing. With the final product now live and building on a successful foundation, over $360 million was invested through the program in 2010 alone.
WORLD VISION MICRO FINANCING ENTREPRENEURS
CLIENT: Samsung PROJECT: http://www.samsung.com/au http://mtv.samsung-australia.com.au/ AGENCY: Razorfish ROLE: Research & Strategy, Customer Experience Design, Product Development FORMAT: Web, Mobile, Interactive Retail POS,
BACKGROUND Choosing the right electricals can be challenge, even for the technically minded. Consumers can spend more than 6 months considering major purchases. Is it any wonder then that they are increasingly turning to the web, social, a ‘techy’ friend and family for help in this highly complex process? With a suite of new products launching in 2013 Samsung wanted to simplify this process and provide consumers with the confidence and support to make their path to purchase a seamless and enjoyable one. APPROACH Working with Razorfish, Digital Experience identified the key challenges facing consumers through consumer research, rapid and ethnographic interviews and customer experience reviews that informed a program of work to integrate social, online, mobile and in store interactive experiences in an unattended environment.
The strategic framework focused on four key initiatives, an enhanced online purchase journey, social content and SEO, a mobile support utility, and version 2 of Samsung’s 12 screen interactive retail demonstration and point of sale displays. By rethinking the way consumers move around a retail space supported with rich content and interactive narratives we simplified the complex decision process and enabled consumers to self serve whilst in store. We look forward to positive ongoing results in extending Samsung’s position as a category leader in high tech electronics..
SAMSUNG CREATING SIMPLICITY IN A SEA OF COMPLEXITY
DIGITAL EXPERIENCE!AU +61 (0)2 8005 6659 | US +1 347 925 1673 | [email protected] | twitter.com/nathanmaguire