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presentation for a keynote at the ALIA Information Online Conference in Sydney, 2011.
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Digital Libraries: ���The Phoenix Rising ���from the Ashes
Sarah Houghton-Jan���Assistant Director of the San Rafael Public Library���author of LibrarianInBlack.net
think about libraries and technology today.
what do you want libraries and technology
to be, to mean?
what is changing in library technology?
what is changing in library user needs? your community’s
what is happening in other libraries?
businesses
what is changing in what people do daily?
your friends & family
reaffirm core library values
• complete and balanced information
• education, entertainment, & self-improvement
• research assistance
• freedom of information access
• information privacy and security
11 40
12 42
your fragmented online life
the web at large
Entertainment Profession
email YouTube
Education
Communication
Netflix
Hulu
retail therapy
school websites
digital libraries?
intranet
Bing
SEO promoted sites
blogs Wikipedia
eTextBooks
retail eBooks blogs
blogs
Yahoo
iTunes
app stores
IM VOIP
podcasts
videocasts
casual gaming
text messaging
webinars
Amazon
digital periodicals
video chat
professional orgs
ads © 2011 | Sarah Houghton-Jan
physical vs. virtual library use
Australian Bureau of Statistics (June 2010)
Internet Use • 80.1% of Australians are regular internet
users (August 2009, Nielsen)
• Their social network use (April 2010, Nielsen):
- 90% are social networkers
- 63% use Facebook
- 23% use Twitter (12% of all Australians)
- City residents are 10x more likely to use Twitter
- Australian internet users spend the most time social networking: 7 hrs 19 min per month
The Facebook Factor • Facebook is the 2nd most visited website by
after Google.com.au (ages 18-24, Facebook wins)
• Facebook has 19.3% of all page views vs. Google.com.au’s 7.4%
• Facebook is the #1 search term in each of the major search engines
• 11% of visits to all other websites come from links in Facebook
• (October 2010, Hitwise)
Mobile Use (Nielsen 2009 report)
• 43% of online Australians own smartphones
• 73% of smartphone owners run web searches regularly
• 18% use Twitter on mobile (1/2 use it daily)
• 18% use YouTube on mobile
• 66% of mobile social networkers are <35
device continuum
ubiquity of touch screens
always with you?
internet TV
3D gaming and Tv
download vs. streaming
3D printing: MakerBot
technological singularity
Who owns your data?
the challenge of digital proliferation ���
is an opportunity for us
collections
• digital vs. physical
• budget choices
• selection process
• access while closed
explosion in digital use
• ...in the last year @ San Jose Public Library...
• ebook downloads +43%
• digital reference questions +450%
• catalog use +140%
• extended web presence use +12,000%
digital collections
• user awareness
• formats
• digital rights management
• owning & leasing models
• device support
extended collections
• digitize local materials
• support more than text
• loan out technology
• non-traditional content
information services
• are we still committed?
• competitive advantage
• going to the user
programming
• digital divide and the long tail
• ‘have nots’ vs. ‘sorta haves’ vs. ‘haves’
library catalogs
• usability
• integration
• federated searching’s limited success
• serendipity
library websites
• what do we cut?
• focus on function, not brand or category
go mobile or go home
sites vs. apps
augmented reality
• local history tours
• library wayfinding
• genealogy
• what do you have that no one else does?
computing services
• speed
• hardware & software
• open drives & ports
• downloads & installs
• secure & free wifi
computing spaces
• tech support
• ergonomic seating
• encourage collaboration
• comfortable lighting
Community
acting on library values (digitally)
community advocacy
freedom of information
i fought the man, and...
i won.
expert research help
personal privacy
net neutrality
ask the people you serve what would make
their lives easier.
we are the library.
we democratize information & expertise.
and we are all frakking awesome.
Sarah Houghton-Jan���web: LibrarianInBlack.net���twitter: @TheLiB���email: [email protected]���im: LibrarianInBlack���facebook: facebook.com/LibrarianInBlack