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Now business marketing not limited within person to person and place to place. You can market your business with hitech electronic or digital devices like computers, smartphones, TV, radio, internet etc. In other words you can call it “Digital Marketing”. But marketing via internet is quite different, easy and inexpensive than any other digital mediums.
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http://www.zealousweb.net/
Digital Marketing Insights to Empower Your Web Presence
What is Digital Marketing?
Now marketing and business not limited within person to person and place to place. You can market your business with hitech electronic or digital devices like computers, smartphones, TV, radio, internet etc. This is otherwise called as “Digital Marketing”. But marketing via internet is quite different, easy and inexpensive than any other digital medium.
So let’s talk about internet digi market.
There are 3 smart ways for digital marketing.
Reach
Act & Convert
Engage
1. Reach
There are 5 factors which drift your online presence & ROI with relative velocity.
A) SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is the ultimate and most cost-effective digital marketing technique. It is also the most challenging to get right.
B) PPC (Pay per Click)
Pay per click otherwise is also called cost per click (CPC) is an effective model used to direct traffic to websites via internet. Here advertisers or website owners pay the publisher when the ad is clicked. It is defined simply as “the cost or expense given to get an advertisement clicked.
C) Affiliate Marketing
It is a performance based marketing where each affiliate will be rewarded for each visitor and customers. There are 4 types of players: first is merchant or retailer or brand, second is network, third is the publisher or affiliates and the customers. It is very useful in transactional eCommerce sites, travels and financial services.
D) Online PR
Online PR can be done by things like podcasts and vodcasts to effectively communicate with customers and deliver the key messages of the organization.
E) Social Media Marketing
It is the most popular medium and effective for marketing also. It refers to the process of gaining traffic to websites by social media sites.
2. Act & Convert
The act is all about how to get the initial impact and encouraging interaction when online users visit your site, Facebook page, mobile app or read their email. Converting site visitors or users of social platforms to a sale is the main goal of many site owners.
There are 5 factors which drive your web presence with smooth motion.
A) Conversion Optimization
Every site should have a conversion path to marketing outcomes which contribute to the business. The CRO is much essential for eCommerce sites and transactional sites.
B) Ecommerce Management
It mainly focuses on techniques to increase the sales and revenues.
C) Lead Generation
By converting site visitors to prospects, online lead generation has created new selling opportunities.
D) Landing Page Optimization
For conversion rate optimalization, the best starting point is landing page optimization. This is really the most important one.
E) Testing
Testing of your business website is also another important part. A/B testing and multivariate testing are effectively testing for your website.
3. Engage
You can engage your clients by 5 factors:
A) Content Marketing Strategy
As we all know that content is the King. So with the increasing importance of content, it needs a strategy to ensure it really supports marketing.
B) Enewsletter & Email Marketing
These are the key communication tools to engage your customers. Just integrate your important activities and newsletters in the mail and send it to your potential customers and visitors also.
C) Customer Service & Support
Most of the customers often want online supports & satisfactions. If you can give web support and service right, it can offer great cost-savings and satisfied customers.
D) Mobile Marketing
In developed countries, mobile marketing has been increasing hugely as Smartphones beat the desktop internet access. So it is very essential for
marketers to reach their customers via mobile.
E) Social CRM Social CRM (Customer Relationship Management) are arranged by larger companies to achieve the customer interaction effect.
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