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We are providing best digital marketing services include seo, smo, ppc, email marketing, affiliate marketing, banner marketing, video marketing, document sharing, viral marketing. contact with us at 8457975908 or visit www.4designservices.com
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4designservicesDigital Campaign Strategy
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Organic Search: 36%
Social Media: 7%
‘Dynamic’ DIGITAL CHANNELSToday, we currently see a high overlap between the common channels of Organic Search, Referral Traffic, Social Media and Paid Search
Each channel has a role. However, if Organic Search currently drives 30% of the website engagements without a significant investment shows that there is a huge opportunity for this to be a primary channel for our optimization programs
Referral: 16%
Paid Search: 41%
‘NEW’ DIGITAL CHANNEL OVERLAP
Earned(SEO/Social)
Owned(Email)
Paid(PPC, Display)
CONTENT
Our Rules of Success
ConvertEngageConnectAttract
Our Methodology
Attract
Connect
Engage Convert
• Keywords• Blog• Social
Media• PPC• Mobile• Local
• Keywords• Pages• Blog• Social
Media
• Keywords• Pages• Blog• Social
Media
• Smart call-to-action
• Images• Usability• Offers
Strangers Visitors Target
Audience Leads
As an Agency, you GETMore Results. More Value.
More Profits.
Because We deliver RESULTS Faster, Cheaper, Better
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Metrics & Goals: Website engagement
Engagements / Time / Pages Conversions / Sales
Community engagement Email subscribers (preferences) Social community (fans/actions)
Strategy & Execution: Integrate channels to work together
Search (Paid / Organic) Social (Owned / Earned) Display (Off-site / On-site)
Develop audience base / segmentation Define creative best practices Optimize channel mix
Identifying the Right DigiMix
Channel
SEO(SEARCH ENGINE OPTIMIZATION)
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The Famous Writing on the Wall…We’ve spent the last 15 years building an industry around keywords, tags, and links, but Google has made clear the old kingdom is coming to an end, and a new regime is here.
New Age SEO/Social SEO
“When everybody else LIKES OR TALKS
ABOUT you, Google likes you” – This is
SEO.
Agency ExperienceWhat we
doIt’s
How We
Do it!
The New Face of SearchOLD NEW
Target Specific Kwds Design Separate from SEO Write Content for SE’s Kwd Density Text Content Focus Spin Content Aggressive exact match
Anchor Text Directory Submissions Link Building through
soliciting webmasters
Target Wider Range of Kwds User Experience #1 Priority
Think Responsive Design Page Load Time
Compelling Content Content is Diverse Generate High Quality
Shareable Content Link Diversity & Brand Links Quality Resources Social Traction: Natural Link
Building
VS
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Search Engine Optimization Process
• Project Plan• Content Creation• IT Revisions
• Reporting• Recommendations• Optimizations
• Site Architecture• Site Coding• Content• Keywords• External Links
• Business• Competitive• Website• Keywords
Analysis
Planning
Execution
Optimization
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Local Optimization for Local BusinessesLOCAL SEO IS DIFFERENT!
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Local Optimization for Local BusinessesHow is Local SEO different from Global SEO?While, the ranking factors do remain the same, more or less, local SEO does come with its own few unique elements. For example, getting a local listing on Google+, leveraging citations and reviews; lots of reviews. Quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors.
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Mobile Ready Site for Local Businesses
A recent Survey by Google Suggests
Channel
PPC(Pay-Per-Click)
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Paid Search(Pay-Per-Click or PPC)
Paying per click basis for your inbound search engine traffic, that’s Paid Search.• Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored
listing. • PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.If you have taken up SEO of late, but you can’t wait for traffic for that long, or you have a short term campaign
or do a quick experiment on Landing page, then PPC is the way to go PPC ads appear when you wantAdvertisers have control over who the PPC ads are visible toAdvertisers decide how much they want to spend on PPC adsMeasure the effectiveness of your campaign
PPC CampaignGenerate Sales
Drive quality traffic onto the website
Establish Website as a prominent conversion tool
Create brand awareness
Complement SEO
Instant Results
Why PPC?
It is cost effectiveThe advertiser only pays when a customer clicks on their link
It is measurable, flexible and fastA campaign can achieve results quickly and
it can be managed and optimised in real time
It is targeted The advertiser is reaching the consumer at the point
of active interest
How PPC worksTG Visits Search
EngineSearch for Keywords
Finds Clients ad on Displayed page
Clicks the adRedirected to Landing page
User fills Enquiry Form
clients Ad will be displayed in Sponsored links
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Pay per click Optimization Process
Analysis
Objective Setting & Business Model
study
Competitive analysis
Landing Page Study
PPC Strategy, Structuring &
Research
Analyzing existing Adwords account
(if any)
Campaign Strategy & Structuring
Keywords & Ads research
Implementing Tracking Codes
Remarketing Code
Remarketing Lists creation w/
customized rules & combinations
Conversion Code
Campaign Execution & Optimization
Bids Optimization
Adding positive/negative
keywords
PPC ads / Landing Page A/B Tests
Removing non performing keywords & placements
Campaign Reporting
Reporting
Recommendations & Next Steps
Traffic & visibility of FB page-Maximising ROI
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4designservices can help identify and scale an audience utilizing precise interests that consumers have self-identified through social engagement. Facebook Connect with quickly capture these prospects
Target Facebook non-fans with based on:
Interests/activities/pages/groups
Facebook comments (to/from)
Broad topics using #topic
Ad types include:
Standard PPC ads to “non-fans”
Sponsored Stories to “friends of fans”
Paid Search: Facebook
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We will reach consumers with the highest propensity to convert:
Lost Prospect: Visitors that see our page and/or content but do not connect will get a message to come back to sign up.
Cart Abandonment: Visitors that started registering but did not convert will get a message to come back and finish the order.
Paid Search: Retargeting
1) User visits your website 2) Then visits another but sees your text/banner ad
Your Website
Your Website
Channel
Display
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Audiences are targeted with Display Ads based on location, persona (behavioral data), predictive modeling, and owned asset retargeting. Creative will be dynamically tailored to specific audience segment and where they are in the conversion funnel based on collected data.
Search Intent / Social Targeting Predictive / Persona Targeting Segment / Content Targeting
Budgets for each tactic will be dynamically set and allocated in real-time based on the predicted value of the impression. Assets will be tested in order to incrementally improve conversion rates over time.
Dynamic Budget Allocation Asset Optimization
Display Media
Commercial PPCDuration Services Amount
1 Month PPC Budget+Mobile Ad Budget to be decided(Search + Display Ads + Remarketing + FB)
4designservices Management Charge Depend on Budget
Service tax not applicable on Ad Budgets ,only applicable on Services.