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Digital Media Science
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Digital Media Science | The Human Side Of Analytics All Rights Reserved Digital Media Science 2013
www.DigitalMediaScience.net
THE HUMAN SIDE OF ANALYTICS
Nehal Hesham Founder and Chief Strategist, Digital Media Science
JUNE 2014
Digital Media Science 2014 | The Human Side of Analytics
Tools Are Good, They Can Bring Good Numbers But…
Digital Media Science 2014 | The Human Side of Analytics
Tools cant do everything! where is the HUMAN touch
Digital Media Science 2014 | The Human Side of Analytics
Ex. Vodafone Last Activation
4,000 Mentions
Digital Media Science 2014 | The Human Side of Analytics
The Human Analysis Cycle
Compare Analyze Interpret
Digital Media Science 2014 | The Human Side of Analytics
1. Compare with previous numbers highest/lowest
2. Compare with industry average
Compare Analyze Interpret
Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
Why to Analyze? 1. Know Public interest 2. Know Consumer Interest 3. Not to repeat past mistakes 4. Build on Past Success
Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
What to Analyze? - Sentiment - Negative vs. Positive
Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
“There is no Such Thing as Bad Publicity” ex. Vodafone & Abla Fahita Case
Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
• If my activation got 4,000 mentions and my past numbers where between 1,000-2,000
• If my activation got 4,000 mentions and the industry average is 10,000
• If 2,700 of my mentions where positive
Seeing the bigger picture….
BONUS SLIDE
Digital Media Science 2014 | The Human Side of Analytics
Your Industry Check Daily Routine
1.Check Fan base Growth
2.Compare Engagement
3.Check Daily Activities
4.Weekly/Monthly Activations
For The Competitors For The Market
Always think of 10 ways you can do what they have done better!
!
1.Check Daily Activities
2.Weekly/Monthly Activations
THANK YOU :)
@NehalHesham @DMScientest
www.DigitalMediaScience.net