25 years creating and studyingonline services

ISOC / ICANNEuropean Commission

FING

20+ books and reports

Who's talking?

Founded 2000

Detect, produce, share novel and actionable ideas to anticipate digitaltransformations

A Think tank: Cities 2.0,Ageing, Identity, Trust, Habitat, "Digital Foresight…"

A Do tank: Open data,Fab Labs…

A project accelerator

www.fing.org

In a Nutshell…

Personal Data are the lifeblood of today's economy

The potential for abuse by firms and governments is huge

Regulation is necessary,but insufficient…

… especially since consumers seem univolved

[But are they,really?]

One direction is for orgs.to learn "data frugality"…

And another is to share the value of personal data…

with consumers

[However…]

Our operational concepts for data privacydate from another age

Structured data Scattered grains of information

Collected byvisible, identified sources

Ubiquitous sources(incl. things; others; ourselves…)

Produced in an organizedand conscious manner

Byproducts of almostall human activities

Stored in well-knownlocations Distributed and replicated

Yesterday Today

We should probably be worried stiff…

… But we don't really seem to be

It's called the "Privacy Paradox"

Google Trends:"Privacy"

… But a paradox in whose eyes?

In fact, people seem to know what they're doing…

DifferentiationShared "decency"

… It's just that they're motivated by several things

"Me"

Reaching out, connecting,showing off, marketing myself

Control over myvisibility,presence,

reputation…

Convenience, simplicity,savings, personalization…

Self-identitybuilding

* individuals,vendors,

institutions,communities…

Analysis,evaluationOthers*

Privacy as seclusion isn't that valuable…

… But privacy as autonomy is

Because protection and projection are inseparable,we need a new set of tools

Empower

ProtectEducate information

system tools

skill

s

Vendor Relationship ManagementePortfoliosPersonal datastoresHeteronyms…

RegulationPrivacy by designPETsAnonymous personalization

Identity federationObfuscationMemory leaks…

Digital identity know-how…Self-analytics

Self-marketingCollaboration…

Let's explore "data frugality"

Let's think of how the Net could forget…

… (Forgetting is what memory does all the time)…

Transience: the fading or loss of details over time

Absent-mindedness: distractedness built into the sensing technologies

Blocking: the random impossibility to answer specific queries

Misattribution: the specific misrecording of partof an event, but not the whole event

Suggestibility: the plausible rescripting certain events after a particular time

Bias: re-writing all events based on pattern recognition to create a record that is consistentand plausible but subtly different

"Outlines of a world coming into existence: Pervasive computing and the ethics of forgetting"Martin Dodge, Rob Kitchin

"Rather than focus on the prescriptive needs for privacy protections, we envisage necessary processes of forgetting (…) that should be in-built into the system

ensuring a sufficient degree of imperfection, loss and error"

Lo

ss-B

ase

dE

rror-

Base

d

… Turn uncertainty into a feature, not a bug?

Let's take heteronyms for serious

Let's share personal data and their benefits…with the consumers…

… And create a market for personal useof personal data

Finally, let's turn digital identity into a skill

Download or read as e-book:www.fypeditions.com/digital-privacy-revisited/