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Digital Publishing and The User Experience
What is User Experience
• Things we control• Things we can’t control• Managing expectations
What is brand
• Emotional• Instantaneous• Pervasive• Ubiquitous
Google exampleTell people where
they are
Make it clear what they can do
And how to do it
And don’t let anything else get in the way
Google example
Impact of UX on brand
• Like physical architecture & signage• Deserves same respect• First contact = Entrance / foyer
Modern
Traditional
Impact of UX on brand
• Like physical architecture & signage• Deserves same respect• First contact = Entrance / foyer• Authentication / transition = Doorways
Transparent
Opaque
Locked?
Impact of UX on brand
• Like physical architecture & signage• Deserves same respect• First contact = Entrance / foyer• Authentication / transition = Doorways• Navigation = signage
Clear
Audience aware
Still good design
Future of User Experience online
• Users
Expectations – other services
Future of User Experience online
• Users• Browsers
Future of User Experience online
• Users• Browsers• Interfaces (HCI)
Future of User Experience online
• Users• Browsers• Interfaces (HCI)• Connectivity– 95% increase in broadband– Mobile devices will take over
Future of User Experience online
• Great interfaces• Semantic markup• Visual markers for content• Instant access
Why invest in UX
• Protect and enhance your brand• Avoid expensive redevelopments• Customer engagement• Reusable learning• Embeded philosophy• Cost effective
What is an IA / UXD
• User Oriented Design
IA / UX methods
Research Design Validation
User research Personas User testing
Card Sorting User pathways Web stats
Web Stats Navigation design Heuristic evaluations
Site Audit Wireframes
Questionnaires Metadata (faceted search)
Site maps
Content plans
Methods
Research Design Validation
User research Personas User testing
Card Sorting User pathways Web stats
Web Stats Navigation Design Heuristic evaluations (or walkthrough or usability assessment)
Site Audit Wireframes
Questionnaires Metadata (faceted search)
Site maps
Content plans
What, why and when of UXD
• Start with research• Target activities• Use lo-fi techniques• Test early• Iterate
• Never in isolation
Thank you
Louise Hewittlouisehewitt.co.uk
