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This presentation will explain how the future of innovation is not in the creation of new software platforms but the arrival at several de facto options that will create certain standards. These standards will allow for developers to develop apps focused on smart content as opposed to the system that manages it; in other words, the development of platform standards will result in an apps-plosion. Points of discussion will include solutions developed to address the standardization issue, the four generations of digital signage evolution (from scheduled content playlists to dynamic smart content and loops driven by schedulable apps) and a deeper look into the types of smart content that respond to time-sensitive and contextual factors in the environment.
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Jody SmithProduct Manager
BroadSign
Digital Signage Apps-plosion:
A glimpse of the future.
Major Innovations in Capabilities
The Evolution of Digital Signage.
Evolution of Digital Signage: 1st Generation
Scheduled Playlists of Content
Evolution of Digital Signage: 2nd Generation
Automatic Playlist Creation
Segmentation Separation
Prioritization Full Screen
Evolution of Digital Signage: 3rd Generation
Dynamic and External Slots
Ad Campaigns
Creator Slots
News Provider
Evolution of Digital Signage: 4th Generation
Smart Content and Loops
Smart Content Makes Smart Loops
Digital Signage Apps.
Smart Apps
Weather
Smart Apps
News
Do not play if “shootout” or “shooting” or “robbery” is read.
Smart Apps
Social
Smart Apps
Interactivity
Smart Apps
Audience Demographic
Smart Apps
Geo-Aware
Smart Apps
Pocket Campaigns
Jody SmithProduct Manager