Digital Storytelling Expert Roundtable

Digital Storytelling Expert Roundtable

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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333

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Digital Storytelling Expert Roundtable

Susan Tenby Online Community Director

Empowering learners to constructively share their voices

on the global stage! Photo courtesy of wfryer on Flickr http://www.flickr.com/photos/wfryer/


Who’s TechSoup?

• Nonprofit Technology Organization serving the tech needs of nonprofits

• Products: Software and Hardware• Community • Learning Center• Global NGO Partners: 31 countries• Libraries • GreenTech• Netsquared


Why you’re here…

• Create a media piece for your org’s communications

• Outreach: new funders, new volunteer base• Learn the basics of telling an effective story• Learn the basics of how to use the tools• Meet the experts and hear case studies• Make your own story: Enter the Challenge!• Ask your questions on TechSoup’s forums• See winners in a Mixed Reality event in

Second life


Our Partners• Adobe www.adobe.com • BAVC www.bavc.org • BayCat www.baycat.org • Center for Digital Storytelling www.storycenter.org • Flickr www.flickr.com • FlipVideo www.flipvideo.com • GoldMail www.goldmail.com • Lights Camera Help www.lightscamerahelp.com • Randal Moss, TWMDC www.sodangerous.com • ReadyTalk www.readytalk.com • That's Not Cool www.thatsnotcool.com • See 3 Communications www.see3.net • StreetsideStories www.streetside.org • Witness www.witness.org • Youth Radio www.youthradio.org • YouTube www.youtube.com/nonprofits

http://www.adobe.com/

http://www.bavc.org/

http://www.baycat.org/

http://www.storycenter.org/

http://www.flickr.com/

http://www.flipvideo.com/

http://www.goldmail.com/

http://www.lightscamerahelp.com/

Center for Digital Storytelling

Robert Kershaw


Digital Storytelling


Strategies for project development and documentation




Personal Reflection & Growth





Education & Awareness






Movement BuildingDigital

Storytelling





Movement Building

Policy & Advocacy






Movement Building

Policy & Advocacy

Research & Evaluation



Why digital storytelling?


Why digital storytelling?

• More than a decade of success as a method

• Individuals gain from making stories

• Communities gain from watching stories


A continuum of practice


A continuum of practice

• A safe environment to share stories

• First person stories engage learners and foster awareness

• Social action begins with individual action, captured in stories• Stories can shape policy development

and implementation• Assessing needs, evaluating success through story





• Creating a safe environment

• The story circle

• Everyone has a story

• Quality in process and product




• Access and skills development


• Stories as learning tools in specific settings• The value of ‘first person’ in public information campaigns


Movement Building


• Negotiating difference

Movement Building

• Establishing common stories• Generating dialogue

• Mobilizing civic action


Policy & Advocacy


• Building leadership

• Statistics versus stories

• The role of emotion

Policy & Advocacy




• Assessing local needs


• Effective project snapshots

• Engaging communities in evaluation





Movement Building

Policy & Advocacy




Links to Case Studies and Resources

www.genderjustice.org.za/projects/digital-stories.html

www.cowsandfish.org/photos/digital.html

www.youthtrainingproject.org/

www.hopelab.org/innovative-solutions/digital-storytelling/

www.acmi.net.au/digitalstorytelling.aspx

www.davarts.org/art_storiesB.html

www.containerproject.net

www.cafilm.org/education/myplace.html

BAYCAT

Will Hammond

Tying Individual Stories into a Tale

Randal MossTWMDC Consulting


Telling the Cancer Story


The Challenge

• Acknowledging the individual story• Recognizing the unique experiences• Respecting the nature of privacy• Crafting a cohesive tale that encompasses

the entirety of the population• Delivering something meaningful and not

overly homogeneous


Acknowledging the Individual

• Provide opportunities for self expression

• Strive to recognize the efforts of not only key leaders, but every contributor publicly

• Encourage customization of digital items so they better represent individual stories and experiences


Recognizing Unique Experiences

• Promote creative elaboration on the theme

• Encourage customization to an extent

• Maintain the underlying framework that ties everything together

• Promote the common sense of purpose above the common sense of shared experience


Respecting the Nature of Privacy

• In digital mediums be mindful of the importance of anonymity

• Consider real world rules and restrictions (HIPPA)

• Think of future impacts of revealing identity, and counsel your participants acordingly.


Crafting a Cohesive Tale

• Focus on the common sense of responsibility, hope, or aspiration

• The positive message is the anchor that binds each individual story to the next

• Make sure there is a concise call to action at the end that moves people to do something


Delivering Something Meaningful

• Be mindful that your story has to resonate with your entire audience

• Your story is only as effective as the change it creates in the end

• Make sure those who are closest to the central theme feel impacted, or clearly see the end results


Questions. Comments. Answers.

Randal MossTWMDC Consulting

[email protected]

WWW.SoDangerous.com

/RandalC

Practicing Safe Text: “That’s Not Cool”

A campaign to prevent digital dating abuse

Brian O’Connor, Dir. of Public Communications


• Objective:– Prevent teen dating violence by transforming

damaging social norms.

Public Engagement Campaign


Background

• Office on Violence Against Women (US Dept. of Justice)

• Partners– The Advertising Council– R/GA (digital advertising agency)

• Employed New Media to Reach Youth

• Research-Driven Campaign– Both secondary & primary qualitative


Creative Concept









ThatsNotCool.com


Why Digital?


• Internet since second grade and cell phones from age 11

• Sense of physical space has changed – Cell phone is a physical extension of themselves

– Online persona is a continuation of offline self

Technology is Central to Teens’ Lives


Digital dating abuse can still be abuse• Unwanted and/or repeated calls/text messages

– About 1 in 3 teens said partner had text messaged them up to 30 times/hour to check on what they were doing, where, and who with

– 65% of teens say this is common

• Breaking into social networking account• Pressure to share embarrassing or private pictures/videos

– More than 1 in 10 teens reports that a partner has shared private or embarrassing pictures/videos of them

– 68% of teens say this is common

Where are you?Who are you with?


Draw your digital line

It’s yours to determine. You and your friends. You and your boyfriend or girlfriend. You and your weekly hook up. You and your generation.

Even if it’s online, it can still be abusive and should never be controlling.


Website Experience

Mobile Applications

Viral Elements

Social Media

Online Banners

TV + Radio

Print

Mobile Marketing

OOH


59


60


61


“That’s Not Cool” TV



Thank you!

Brian O’Connor; email: [email protected]

Witness

Priscila Neri

WITNESS

techsoup webinar ∞ september 2009 priscila néri ∞ [email protected]

WITNESSWITNESS: VIDEO FOR : VIDEO FOR CHANGECHANGE

1717 yearsyears

7070 countries countries

250250 partner organizationspartner organizations

10001000’’s of human rights s of human rights defendersdefenders

30003000 hours of archived hours of archived human rights footagehuman rights footage

HARNESSING TECHNOLOGY

FOR HUMAN RIGHTS

inspiring activists to use video

1-3 years; targeted advocacy goal

p2p exchange

Location: Eastern Burma

Human rights issue: Attacks on ethnic Karen

GOAL

AUDIENCE

STORY

STRATEGIC DISTRIBUTION

ADVOCACY IMPACT

Location: Eastern Democratic Republic of Congo Human rights issue: Child soldiers & international justice

GOAL

AUDIENCE

STORY

STRATEGIC DISTRIBUTION

ADVOCACY IMPACT

HUB: HUB: HARNESSING TECHNOLOGYHARNESSING TECHNOLOGY

+2000+2000 videosvideos

+4000+4000 usersusers

safetysafety

securitysecurity

ethicsethics

contextcontext

actionaction

HUB: HUB: A FEW HIGHLIGHTSA FEW HIGHLIGHTS

… for watching.

Thank you…

BAVC

Jennifer Gilomen

Mission: The Bay Area Video Coalition (BAVC)

inspires social change by enabling the sharing

of diverse stories through art, education and

technology.

independentproducers

companies

nonprofits &arts organizations

teachers &schools

next generationproducers

public mediastations & orgs

communities

a unique laboratory for media creation and educationidentifying community needs, architecting timely solutions

technologists

Digital Storytelling at BAVC• History in community media, youth programs, nonprofit

programs, “train the trainer” media programs for teachers

• Produced “BrainGlow” digital storytelling software

• Digital Storytelling Institute - trained ~25 nonprofits in California, 2005-2007

• Nonprofit Institute for New Media Applications, 2008

• Abriendo las Cajas (Opening Boxes) program 2008 - 2010

Abriendo las Cajas (Opening Boxes): the program

• Multi-year program funded by Robert Wood Johnson Foundation “New Routes to Immigrant Health” initiative, http://newroutes.org

• Partnership of ZeroDivide (Managing Partner), BAVC (Media Organization), La Clinica de la Raza (Immigrant Health Organization)

• Each partner has roles and responsibilities, expertise

GOALS:

• based in Fruitvale, CA, where one of the largest and fastest-growing groups of Latin American immigrants resides

• digital storytelling campaign focused on domestic violence, a major health concern for immigrants in Fruitvale

• Model: multi-generational; co-teaching; combined digital storytelling & health/domestic violence curriculum; distribution, evaluation

• the program will take family members through a progression of self-expression, peer sharing, and family healing to community empowerment and change (ever-expanding safe space)

Abriendo las Cajas (Opening Boxes): the stories• Year 1 (2008): 20 participants each created personal digital story

about violence; we produced DVD/online collection, discussion guides, activities (all media and materials bilingual)

• Year 2 (2009): Participants are creating intergenerational documentary project (30 minutes for TV)

All stories, a “behind the scenes” evaluation video of the participants, and discussion guides online:

BAVC.org > Make Media > Community Storytelling > Abriendo las Cajas

Bay Area Organizations: opportunities

• VideoCampSF, Oct 16-17 ($65) -- video newbies, best practices in online video (at CellSpace and BAVC) http://videocampsf.com

• SF Commons -- San Francisco’s new public access TV station, operated by BAVC http://sf.commons.tv

• Become a nonprofit member of BAVC (includes 4 staff and benefits)

• Use gear and space for free for public access productions

• Reach thousands of San Francisco residents through broadcast of your programs

• Submit PSAs & info about your events and programs

Jen GilomenDirector of Public Media StrategiesBay Area Video [email protected]

http://sf.commons.tvhttp://bavc.org

Thank you

Questions?

Submit your questions using the chat box.


More Ways You Can Take Part

• Join in the forums discussion with the experts http://www.techsoup.org/go/onlineevent

• Follow the action on Twitter (hashtag: #tsdigs)• Sign up to receive emails of event news

http://groups.google.com/group/tsdigs • Submit your digital story

http://www.techsoup.org/go/tsdigs-challenge

And finally…


…Attend the Challenge Screening Awards Mixed Reality Event Oct. 21

Join us in person or from the virtual world of Second Life!


Partner Products on TechSoup Stock

• Adobe – http://bit.ly/Mab5I

• Flickr– http://bit.ly/10rvn

• Goldmail– http://bit.ly/bJPEo


Resources

• Digital Story Telling (University of Alaska)– electronicportfolios.com/digistory/

• Stories for Change (University of MN)– storiesforchange.net/

• Tech-Head Stories– www.tech-head.com/dstory

• StoryBuilders– www.storybuilders.org/

Thank You!www.techsoup.org/tsdigs

hashtag: #tsdigs

Susan Tenby Online Community Director