#DUNYC

What is Social Media?

What is Social Media? • It's media• All media is social• Easy to sharing• A way to build community• A way to interact with community

• A two-way street

Using Social Media? • Think first of how YOU use it

• Think of how your children use it• Use it in a way that makes sense• Be where your audience is, not where you want them to be

• You want the candidates who are savvy about how they research schools.

Why is it used?• IMMEDIACY: “I tweeted and no one

answered.”•

• INTIMACY: “Someone with XYZ Corp. personally responded!”

•• ATTENTION: “I just got into the MBA

program of my choice!”

Who's Doing It Well?

Top 10 U.S. "Social Media Colleges"Johns Hopkins - blogHarvard - Foursquare

Notre Dame - mobile-friendly siteOhio State - mobile app

Columbia University - social media directoryUniversity of Kentucky - YouTube

Stanford - iTunesLouisiana State - Athletic social media directory

U.S. Military Academy - dozens of Facebook pagesUniversity of Texas - 200+ Facebook pages & complete guidelines

According to Student Advisor

Who's Doing It Well?

Top European MBA InstitutionsEsade:

Blog updated approx 1x per week, no comments; Facebook, 2200+ fans; Foursquare, 169 check-insManchester Business School:

Twitter, 1500+ followers; Facebook, 1700+ fans; LinkedIn, 2000+ followers; YouTube, 167 fans & 59K+ views

Esmt:Blog updated regularly, no comments; Twitter, 614 follower; Facebook, 5900+ fans; YouTube, 67 subscribers & 36K+ views; iTunes(inactive)

Emylon: Twitter, 3K followers; Facebook, 4400 fans

By the numbers 100% of the U.S. colleges and universities surveyed by the University of

Massachusetts Dartmouth Center for Marketing Research are using some sort of social media tool or platform. Percentage of these Admissions Offices using:• Facebook: 98%• YouTube: 86%• Twitter: 84%• Blogging: 66%• LinkedIn: 47%• Videoblogging: 47%• Podcasting: 41%• Message/bulletin boards: 37%• Foursquare: 20%

2010-11 study by Center for Marketing Research

Fortune 100 numbers The Burson-Marsteller Evidence-Based Communications Group surveyed the

Fortune Global 100 companies - 29 in the U.S., 48 in Europe, 20 in Asia-Pacific, 3 in Latin America. • 65% have Twitter accounts• 54% have Facebook fan pages• 50% have YouTube channels• 33% have corporate blogs • 79% are using at least one of the four• 20% are using all four

2009-2010 Burson-Marsteller survey of Fortune Global 100

The students MBA candidates are getting a great deal of their information from online,

especially social media sites, according to a 2011 QS TopMBA.com Applicant Survey. And a lot don't believe schools are doing enough with social media, according to a 2011 MBATour survey.

• 85% researched their school using social media• 63% of would-be students thought their schools efforts were insufficient• 14% were outright disappointed with the schools' social media use

Of those who got their information online:• 77% used Google• 22% used Facebook• 22% used LinkedIn• 13% used Twitter 2011 QS TopMBA.com Applicant Survey /

2011 MBATour.com survey

Amy Vernon Digital Consultant Top female viral networker 20,000+ twitter followers 62,000+ Facebook Subscribers